Automotive Proton X70 SE cover photo

Published on July 22nd, 2021 | by Subhash Nair


Limited Edition Proton X70 SE Launched In Malaysia

Only 2,000 units of these Proton X70 SE SUVs will be available.

If you’re looking for a Proton X70 that stands out a little, you might want to consider this newly-launched, limited edition model. It’s called the X70 SE, and Proton is only building 2,000 of them.

Proton X70 SE rear

The Proton X70 SE is based on the high-spec X70 Premium 2WD variant which DOES NOT come with a sunroof. In most specifications and equipment metrics, it is identical to that variant.

Proton X70 SE front

However, this is what the ‘SE’ models adds to the mix:

  • exclusive Ocean Blue body colour OR Ruby Red body colour available
  • roof, rear spoiler, door mirror caps finished in black
  • new 19″ sport rims in a new design
  • “SE” emblem on the tailgate
  • black Nappa leather seats
  • exclusive interior trim finishing
  • “SE” specific floor mats
BHPetrol_Euro5 Diesel_2021

The Proton X70 SE is more expensive than the other variants at RM123,800. That makes it RM4,000 more expensive than the Proton X70 Premium 2WD, upon which it is based.

Besides the list of additions above, you’re also ‘paying’ for is a car that only 1,999 other Malaysians will have. You’re probably also going to be able to get your hands on one of these a little faster than if you placed a booking for the Premium 2WD variant.

Here’s the press release with more.


PROTON today added a new variant to the Proton X70 line-up, further strengthening the appeal for the best-selling C-segment SUV in Malaysia. Limited to 2,000 units, the Proton X70 Special Edition, positioned at the top of Proton’s range, has been given new luxury features and a special colour.

Redefining versatility with intelligence

Mechanically, the Proton X70 Special Edition is identical in specifications to the Premium 2WD variant and retains the 1.8L TGDi engine with 7-speed dual clutch transmission. The difference comes in the form of an exterior styling package and interior trim to boost its appeal.

Available in exclusive Ocean Blue, a new addition to the colour palette, and Ruby Red, it has its roof, rear spoiler and door mirrors presented in black as well as a new design of 19-inch sport rims. An exclusive SE emblem is mounted on the tailgate as a finishing touch.

To match the black that adds depth to the exterior, the interior is also predominantly black with luxurious detailing that elevates the ambiance of the cabin. This includes soft and supple black Nappa leather seats, an exclusive interior trim finishing and new SE specific carpet mats.

Like the rest of the Proton X70 range, the Proton X70 Special Edition is equipped with the Proton Intelligent Air Purification System (P-IAPS) that combines the benefits of an N95 cabin filter and air purifier system, offering protection against airborne pollutants and contaminants to improve cabin air quality.

The Proton X70 Special Edition comes with a comprehensive list of safety features including six SRS airbags and Advanced Driver Assistance System (ADAS) that adds an additional layer of active safety to reduce the risk of
accidents, along with Tyre Pressure Monitoring System (TPMS) and 360 Camera.

“By adding the Proton X70 Special Edition to our model range, PROTON has expanded the upper tier of our target market. While it is a limited production model, we feel strongly that it will appeal to buyers accustomed to vehicles with luxury features who are looking for a new SUV at a great price,” said Roslan Abdullah, Chief Executive Officer, PROTON Edar.

The Proton X70 Special Edition goes on sale today at an on-the-road (OTR) price without insurance of RM123,800. Until 31 December 2021, subject to availability, it will be sold with the PEMERKASA+ Sales Tax incentive worth
RM7,000. It can now be booked online from as low as RM99. For more information, visit

About the Author

Written work on @subhashtag on instagram. Autophiles Malaysia on Youtube.

Comments are closed.

Back to Top ↑