Published on September 3rd, 2021 | by Subhash Nair0
Perodua Revises Sales Target Down For 2021
Perodua reduces their sales projection for 2021.
Perodua today released their August sales numbers – 6,988 units were registered. While that’s relatively low for Perodua who regularly sell over 200,000 vehicles a year, it’s still over ten times the amount of registrations the company managed in July 2021.
2021 has been especially tough on the Malaysian motoring industry. Even Perodua has been hit with a 12.5% drop in sales versus 2020’s numbers.
As a result, Perodua is revising its projected sales numbers down by 10.8%. They initially anticipated that they would sell 240,000 units in 2021. They even held that they were still projected to hit those targets back in June. However, with the impact of the ongoing lockdowns, this figure is now 214,000 units for 2021.
These lower numbers also take into account the ongoing global semiconductor shortage that has affected supply in the automotive industry globally.
Here’s the press release with more information.
Perodua registered 6,988 vehicles in August compared with only 655 units in July as Perodua’s manufacturing and sales arms gradually resume their operations after the nationwide lockdown was lifted on 16 August.
“We would see the production and registration numbers multiply in September as the situation normalise,” Perodua President and Chief Executive Officer, Dato’ Zainal Abidin Ahmad said.
All of Perodua’s operations were halted in accordance with the national lockdown introduced on 1 June 2021 to control the spread of COVID-19. On a year-to-date basis, Perodua registered 104,933 vehicles or a 12.5% drop compared with 119,977 vehicles sold between January and August last year.
“We are working on closing this gap by further increasing our manufacturing output as well as further improving our standard operating procedures to ensure the safety of our people and our customers,” Dato’ Zainal said.
“Based on the time and resources available, we are reducing our sales target by 10.8% to 214,000 units for this year from our earlier target of 240,000 units,” he said.
“Our main concern now is to ensure that the automotive industry will be able to sustain itself this year as COVID-19 and the semiconductor supply shortage continue to haunt the manufacturers both domestically and globally,” Dato’ Zainal said.
On the semiconductor chip shortage, Dato’ Zainal said that Perodua was able to secure enough to ensure production would resume smoothly this year and that most of Perodua’s outstanding order would be met within the year.
“For now, the semiconductor chip supply is still a global issue and we are working with our partners and suppliers to limit any disruption it may cause,” he said.