Published on February 3rd, 2021 | by Amirul Mukminin0
Perodua Sets Sales Target Of 240,000 Units For This Year
Perodua believes that 2021 will be the year of recovery
Buoyed by strong demand for its models and the extension of the sales tax exemption by a further six months, Perodua today announced a bullish 2021 sales target of 240,000 vehicles. That’s 9% higher than the 220,163 units the company sold last year and just 341 units lower than its highest annual sales figure recorded in 2019.
In line with the optimistic sales target, Perodua expects that it will purchase a record RM6.5 billion worth of locally-sourced components this year. A fitting figure, considering that all its models have over 90% local parts content.
As for production Perodua President and Chief Executive Officer Dato’ Zainal Abidin Ahmad reveals that the automaker aims to boost its 2021 target by 23% to 272,000 vehicles, the highest in its history. Last year, a total of 220,968 Perodua vehicles were manufactured.
In its effort to revolutionise its offerings and further improve its operational capabilities. Perodua will also adopt a new approach dubbed ‘Perodua Smart Build’. Further information on this will be shared in the near future, says Dato’ Zainal.
Perodua aims to sell 240,000 vehicles in 2021 – a 9% increase from the 220,163 units sold in 2020 – on the back of sustained strong demand for its existing models and the extension of the sales tax exemption announced by the government recently.
By way of comparison, Perodua sold 240,341 vehicles in 2019.
Of the 220,163 units sold in 2020, Perodua registered 66,330 Myvis, 59,651 Axias, 56,996 Bezzas, 22,494 Aruz, 14,691 Alzas and one other model against a total industry volume (TIV) of 529,434 units, netting a 41.6% market share.
“With the extension of the sales tax exemption to end-June 2021, recent COVID-19 vaccine developments and all our models continuing to be in demand, we believe 2021 will be the year of recovery,” said Perodua President and Chief Executive Officer Dato’ Zainal Abidin Ahmad.
He added that Perodua, and the Malaysian automotive ecosystem, appreciates the support for the industry and will extend its full cooperation to the government in ensuring that all standard operating procedures are followed in regard to COVID-19.
Dato’ Zainal said that with the estimated recovery of Perodua’s sales volume, the compact car maker is expected to purchase a record RM6.5 billion worth of locally-sourced components in 2021.
“In addition, with 2020 ending better than previously expected for both Perodua and the industry, we are looking to increase our stock by boosting our production target to 272,000 vehicles this year – the highest in our history. This increase will replenish our stock to ensure brisk delivery this year,” Dato’ Zainal said.
Perodua’s 2021 production target represents a 23% increase over the 220,968 units manufactured in 2020, and with all its models having over 90% local parts content, the carmaker remains the biggest buyer of automotive components in Malaysia.
According to Dato’ Zainal, Perodua is expecting its service intakes to grow 20% from 2 million units in 2020 to 2.4 million units in 2021, comprising both current and new customers.
“We thank all Malaysians for making us the nation’s best-selling carmaker for 15 successive years.”
“In our efforts to further win our customers’ support, Perodua will transform our approach in every aspect, be it in customer engagement, values or even our operations – especially in our sales arm, Perodua Sales Sdn Bhd,” Dato’ Zainal said.
He said that this approach, called ‘Perodua Smart Build’, will revolutionise Perodua’s offerings while further improving the compact car company’s operational capabilities.
“More information and impact of the Perodua Smart Build initiative on Perodua, our partners, the automotive ecosystem and our valued customers will be announced in the near future,” Dato’ Zainal said.