Published on May 29th, 2022 | by Subhash Nair0
Limited Edition G-Shock x Against Lab Collaboration Available For RM550
100 units of the Casio G-Shock x Against Lab on sale now.
Casio collaborated with Against Lab to produce a limited-edition G-Shock DW-6900AL22, which is available only in Malaysia, Singapore, Thailand and Indonesia. The timepiece features design inspiration from motorcycle components, including the AGAINST logo in a tyre tread graphic. The brand’s slogan “ALL ENDEAVOUR, NO SURRENDER” is printed in two parts on the watch band.
Against Lab is a Malaysian streetwear brand and this is the company’s first collaboration with Casio. The DW-6900AL22 features an electroluminescent backlight, a Triple Graph LCD, shock resistance and 200m water resistance. Only 100 units will be made.
Here’s the press release with more.
Without a doubt, G-SHOCK, complementing its name, is a brand that is not afraid to tap into the unknown, with bold yet classical designs that are made for all. Today, Casio is officially announcing the remarkable collaboration model with Against Lab, a Malaysian streetwear brand that embraces hustlers. For the very first time, Casio collaborated with Against Lab in launching a limited-edition G-SHOCK DW-6900AL22 timepiece, only available in Malaysia, Singapore, Thailand, and Indonesia.
Back in the 90s, DW-6900 was the first G-SHOCK to feature the EL backlight, and it’s still around, keeping it classic and versatile altogether. As “Triple Graph” continues to be a unique LCD display for this model and the timepiece remains shock-resistant with 200-meter water resistance, this collaboration between G-SHOCK and Against Lab really screams “the spirit of the underdogs”.
Inspired by the human mental toughness of folks who wake up daily to life challenges, this collaboration embodies the ultimate Malaysian spirit – The Grind. For Malaysians, anytime is the right time to grind. Built by toughness, durability, as well as resilience, this limited-edition timepiece captures the essence of what Malaysian Grinds are made of, especially motorcyclists. Motorcyclist spirits reflect the ethos of G-SHOCK, both are built and made out of the same pillars.
Today, motorcycles are a staple in Malaysia; meant to be affordable, easy to maintain, fast and reliable. It is used as a tool to conduct businesses or to accomplish daily tasks, just name it. From the delivery men to the friendly neighborhood roti men, almost everyone gets their work done with a motorcycle.
The design language of motorcycle components is adopted as the main design element for this collaboration. The overall look is matte black packed with subtle details. The unique elements are the custom AGAINST tire tread graphic and the brand slogan “ALL ENDEAVOUR, NO SURRENDER”, both printed on the watchband.
A clean “AGAINST” mini logo font is on the watch face, accompanied by a hidden “A” logo backlight. The metal chrome watch face resembles the material of motorcycle exhaust pipes, while the orange outline is the color of the signal lights. Finally, the engraved steel of AGAINST LAB’s brand mascot, “A-Man” at the back of the timepiece completes the concept.
Retailing at RM550.00, this special collaboration will be available from 28th May 2022 on Casio Lazada Official Store and 3rd June 2022 at selected G-SHOCK stores and authorized dealer stores. The Watch comes with a G-SHOCK x Against Lab bandana as complimentary.
This exclusive packaging limiting to 100 sets will only be available at the pop-up launch event & AGAINST LAB’s webstore.