Published on June 22nd, 2022 | by Subhash Nair


New Hap Seng Star Mercedes-Benz Autohaus In Setia Alam Officially Launched

A new Hap Seng Star Setia Alam Mercedes-Benz Autohaus opens its doors.

The Hap Seng Star Mercedes-Benz dealership in Setia Alam has been relocated and upgraded. This morning, Mercedes-Benz Malaysia and Hap Seng Star jointly launched the new facility, which is located at Jalan Setia Murni U13/AH.

Hap Seng Star Mercedes-Benz Autohaus

The new showroom spans close to 79,000 sqft of land area across seven floors. The main showroom floor itself is 11,526 sqft and can house 16 display vehicles on top of a self-service café, kid’s playroom and luxurious ladies powder room for customers. There’s also a lifestyle retail experience on this floor with Mercedes-Benz accessories and collectables.

This Setia Alam Autohaus also has nearly 30,000 sqft of workspace to take on up to 1,500 vehicles per month. Express Service 2.0, pick-up and delivery, drop-and-go service booking, wheel alignment and balancing, electrical diagnosis and repairs, paint coating, glass tinting along with insurance and warranty claims are all handled here. 29 staff members keep operations moving along at the Autohaus.

Here’s the press release with more.


Mercedes-Benz Malaysia and Hap Seng Star is pleased to launch its newly relocated Mercedes-Benz Autohaus in Setia Alam with its new luxury brand presence and exclusive luxury lifestyle boutique. This new Hap Seng Star Setia Alam outlet features new enhancements and upgrades that embodies a luxurious retail experience concept for customers, showcasing the brand’s commitment to lead in luxury retail experience while strengthening its customer centric efforts in the nation.

Sagree Sardien, President & CEO of Mercedes-Benz Malaysia & Head of Region, South East Asia II said, “The launch of Hap Seng Star Setia Alam Autohaus is a testament of our joint commitment to redefine a luxurious brand experience for our Malaysian customers, at every point of their journey. It is our goal to work with our dealer partners to continue to grow the brand’s luxury retail concept presence which aims to further enhance our offerings & customer experience in areas of sales and service to cater to the ever evolving needs and desires of our valued customers.”

Harald Behrend, Group Chief Operating Officer of Hap Seng Consolidated Berhad and Chief Executive of Hap Seng Group Automotive Division said, “Setia Alam is a prominent fast-booming township with potential, and we want to be where our customers are. With this new Setia Alam outlet, we want our customers to experience luxury like no other through our new luxury retail presence, equipped with lavish features and special amenities. Hap Seng Star is continuously looking for ways to innovate our services and offerings while embracing the Mercedes-Benz spirit of luxury, and with our passion for excellence, we will continue to set the benchmark in delivering the best customer services and experience.”

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