Automotive Toyota Prius 2023

Published on January 14th, 2023 | by Daniel Sherman Fernandez


Toyota Prius 2023 Selling Price Starts From RM118k In Japan

Prius 2.0-liter Plug-in Hybrid System Delivers 223 PS.

Toyota late last year unveiled the all-new Prius for the first time globally, with Series Parallel Hybrid (HEV) models to launch in winter this year and Plug-in Hybrid (PHEV) models to launch in spring 2023.

The new Prius comes with Toyota’s first 2.0-liter Plug-in Hybrid System to deliver acceleration and quietness that are dramatically improved from the previous model.

The combination of a high-efficiency Dynamic Force Engine and lithium-ion batteries for high output drive achieve maximum system output of as much as 223 PS while maintaining the same level of fuel efficiency as the previous model.

This version has outstanding dynamic performance with the powerful acceleration of a PHEV, achieving 0-100 km/h in 6.7 seconds.

EV driving range is about 50 percent higher than the previous model. This means that, with improved battery performance, the new Prius can operate on EV mode alone for most daily drives.

Interestingly, this new Prius offers a 60 percent increase in horsepower, 16 percent increase in torque, and a frame that is reinforced for rigidity, which improves the ride quality.

It also comes with a “My Room Mode” that lets users enjoy air conditioning and audio systems from the external power source by turning the power switch on during charging, making the interior space even more comfortable.

With the PHEV, the battery pack is located under the rear seat instead of in the cargo area, giving the new Prius a lower center of gravity and increased cargo capacity.

Together, these features deliver a balance between sporty driving performance and improved ease of use.

So, what will be the selling price when it arrives in Malaysia later this year? Well, the selling prices in Japan start from RM118k and move up to RM134k with added options.

With our local import tax system (it is NOT a full electric car so there will be an import tax on this new Prius), this could push the Malaysian asking price closer to RM190k or so which is still within reach for many Malaysians who are admiring this slippery looking Toyota.

More than 27 years after the first model was sold, this 2023 Toyota Prius has been reborn with a distinctive design and improved performance.

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