Published on November 28th, 2023 | by Sounder Rajen0
Toyota Launches IMV 0 Pickup Truck In Thailand, Malaysia Surely Next
The Toyota IMV 0 also offers mobility through customisability for all
Toyota Motor Corporation (Toyota) has officially launched the new IMV series model IMV 0 (which stands for Innovative International Multi-purpose Vehicle 0) in Bangkok on 27 November 2023.
This model was initially introduced at the Japan Mobility Show 2023 and with its Thai debut, Malaysia is definitely getting it soon.
The Toyota IMV series was developed under the leadership of Akio Toyoda, then CEO of the Asia Region and current Chairman of the Board. The IMV series was developed with Thai engineers in the spirit of genchi-genbutsu, in hopes of contributing to the Asian economy together with the people of Asia.
Moreover, since the launch of the new pickup truck in Thailand in 2004, it has been introduced in more than 180 countries and regions around the world and has evolved to meet the needs of the era and the local community. This makes it a truly global vehicle and one that many Malaysians will be sure to appreciate.
In Thailand, the IMV series is regarded as a local favorite, integral to daily life, even. The Toyota IMV has contributed significantly to the Thai economy, with domestic sales totaling more than 2.7 million units and exports totaling more than 4 million units. With sales figures like these, it is not hard to see that this is a quality product.
As the automotive industry continues to evolve and customer needs diversify, the lifestyles of Thai customers also continues to change. For the IMV series, Toyota decided to return to its origins to create an IMV pickup truck that is truly affordable and meets the needs of customers.
On top of that, to further allow mobility through customisation, the deck has bolt holes at various locations for custom accessories to be attached. What’s more, for those customers who request customization, Toyota can also provide information on more than 100 accessory manufacturers so that each customer can enjoy personalized customization and the brand will produce the model at the Samrong Plant.
Toyota continues to make efforts to develop the automobile industry in Thailand and to achieve a better mobility society where all will be able to move freely. To sweeten the deal, Toyota will also join the Idemitsu Super Endurance Race (from 22 to 23 December 2023) to promote carbon neutrality in Asia through motorsports.
So what do you guys think? Despite its small size, will this single cab Toyota pickup truck be just the affordable mobility option that many Malaysians need right now? I sure think so.