UMW Toyota Motor Ends 2023 with Record Sales and Commitment to Sustainable Mobility
UMW Toyota Motor sold 7% more vehicles in 2023 than they did in 2022.
UMW Toyota Motor Sdn Bhd (UMWT) celebrated the conclusion of 2023 with an impressive sales performance, maintaining a positive trend throughout December. The month witnessed a significant milestone as UMWT achieved a monthly total sales of 10,402 units (Toyota + Lexus), comprising 10,079 units for Toyota and 323 units for Lexus. This robust performance contributed to a year-to-date sales figure of 108,107 units as of December 2023, marking a remarkable 7% year-on-year increase compared to the cumulative sales in 2022, which stood at 101,035 units.
Datuk Ravindran K., President of UMWT, expressed gratitude to loyal customers for their unwavering support. He stated, “With heartfelt gratitude to all our customers for their unwavering support, this year-end, UMWT renews our commitment to ‘Move Your World.” The commitment extends beyond sales figures, emphasizing a dedication to customer satisfaction and efficiency in automotive care, as evidenced by the record of 1,342,130 returning customers for aftersales services in 2023.
Sustainable Mobility and Environmental Commitment
At the forefront of sustainable mobility, Toyota reaffirms its commitment to support Malaysia’s ambitious goal of achieving net-zero greenhouse gas emissions by 2050. This aligns with the National Energy Transition Roadmap (NETR), and Toyota aims to play a pivotal role in fostering positive change in the automotive landscape. Datuk Ravindran K. highlighted this commitment, stating, “Our focus will be on introducing more models, particularly with an emphasis on xEV technologies,” as the company strides towards a greener and more sustainable future.
Toyota Eco Youth Programme: Fostering Innovation and Sustainability
In tandem with its commitment to environmental responsibility, UMWT continues to drive positive change through community-oriented initiatives. The Toyota Eco Youth (TEY) 2023-2024 programme exemplifies this commitment, with 15 schools nationwide participating in projects addressing environmental concerns. Datuk Ravindran K. visited SMK Dato’ Mohd Said in Nilai, a school excelling in its environmental project, reinforcing the company’s dedication to inspiring problem-solving efforts and contributions to a better future within the community.
Datuk Ravindran K. emphasized the importance of empowering the youth, stating, “Through TEY, we want to empower the youth to be not just spectators but active contributors to a sustainable and innovative Malaysia.”
Promotions for Consumers: Driving into the New Year with Toyota
December saw Toyota extending its commitment to consumers with the “Drive into the New Year with Toyota” promotion. The promotion offered customers up to a 100% loan for selected models, along with broad promotional savings.
Car buyers could enjoy substantial savings, including up to RM15,000 for a Camry, and attractive monthly purchase instalments starting from only RM658 for a new Yaris. Additionally, the Toyota Service Savers programme continued to offer promotional monthly instalment rates starting from only RM18, ensuring that Toyota owners can keep their vehicles in optimal condition.
For more information on UMW Toyota Motor and its offerings, interested individuals can visit UMW Toyota Motor or contact the Toyota freephone line at 1-800-8-TOYOTA (869682). As UMWT looks forward to 2024, the company remains committed to excellence, innovation, and providing the best mobility experience for its valued customers.
About the Author
Subhash Nair Written work on dsf.my. @subhashtag on instagram. Autophiles Malaysia on Youtube.
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