The Isuzu D-Max grows in popularity in Malaysia.
The Isuzu D-Max has solidified its position as Malaysia’s second most popular pickup truck, achieving a record 18.3% market share in Q1 2025. This impressive growth comes despite rising diesel prices in Peninsular Malaysia, demonstrating the enduring appeal of this fuel-efficient workhorse.
Rising Market Presence
Isuzu’s market share in Malaysia’s competitive pickup truck segment has seen remarkable growth, jumping from 14.0% in Q1 2024 to 18.3% in the same period this year. While East Malaysia remains a stronghold with 28.4% market share in states like Sabah, Peninsular Malaysia has witnessed the most dramatic increase – from 12.1% in 2024 to 17.1% in 2025.
“A growing number of buyers have discovered the merits of owning and driving an Isuzu D-Max,” explained Isuzu Malaysia’s Chief Operating Officer Kenkichi Sogo. “Not only do they purchase a versatile vehicle with far-reaching capabilities for daily use and leisure, but the D-Max’s exceptionally low running cost, superior dependability, and cheap road tax ensures customers still come out with a winning hand.”
Fuel Efficiency Champions
The most popular D-Max variants all feature Isuzu’s economical 1.9-liter engine, accounting for 72.7% of total sales. These include:
- 1.9-liter 4×4 Auto Premium
- 1.9-liter 4×4 Auto Standard
- 1.9-liter 4×2 Auto Plus
Two of these models recently earned a place in the Malaysian Book of Records after traveling an astonishing 2,004km on a single tank of fuel.
Cost-Effective Ownership
In today’s challenging economic climate, the D-Max offers compelling advantages for cost-conscious consumers:
- Exceptional fuel efficiency
- Annual road tax under RM400 in Peninsular Malaysia (for private registrations)
- Low maintenance costs
- Impressive five-year warranty
Award-Winning Performance
The Isuzu D-Max continues to win over Malaysian drivers with its combination of:
- Superior fuel economy
- Reliable performance
- Class-leading features
- Stylish design
- Versatility for both work and leisure
For more information about the Isuzu D-Max lineup or to locate the nearest authorized showroom, visit pickuptruck.isuzu.net.my or follow them on Facebook at ISUZU.DMax.Malaysia.
