OMODA | JAECOO show a preview of the upcoming C7 at the launch of the new GEN-O Malaysia Community.
As its vibrant customer base and product portfolio continue to expand, OMODA | JAECOO Malaysia has officially unveiled GEN-O MALAYSIA. The newly established initiative is a dedicated owners’ lifestyle community created to bring together current and future drivers through curated, exclusive experiences, shared passions, and a sense of belonging that extends far beyond vehicle ownership itself.
The community platform recognizes that modern automotive consumers increasingly seek experiences and lifestyles that resonate with their personal identities. With an expanding local portfolio that features the OMODA C9 and C9 PHEV alongside upcoming additions, GEN-O serves as a central platform designed to unite owners under an ethos of unity, common spirit, and creative self-expression.
A Vibrant Ecosystem Inspired by Modern Style
The official launch event, which took place on 20 June 2026, brought together more than 250 guests and approximately 135 OMODA | JAECOO vehicles, demonstrating immediate, high-level engagement among local owners.
The concept behind the community name is deeply rooted in the brand’s youthful DNA. The “O” represents oxygen, while “MODA” is inspired by modern fashion. Moving forward, GEN-O will act as a gateway to member privileges, community activities, and specialized collaborations spanning travel, culture, fashion, and lifestyle ecosystems.
To deliver an electrifying atmosphere, the launch featured interactive, football-themed games celebrating this summer’s global football spectacle. Additionally, a special appearance was made by the AIMOGA humanoid robot. Showcasing the brand’s vision for intelligent mobility, the robot combined advanced AI with interactive human-machine engagement to offer guests a glimpse into how emerging technologies can enhance future customer service ecosystems.
Redefining Style: Exclusive Preview of the Upcoming OMODA C7
Beyond celebrating its new community ecosystem, OMODA | JAECOO Malaysia gave GEN-O members a major surprise by hosting an exclusive, first-look preview of the highly anticipated OMODA C7 SUV. Slated to officially go on sale in Malaysia in the coming months, the C7 signals the next chapter of the brand’s product expansion.
Designed to capture the attention of a new generation of style-conscious and technology-driven buyers, the OMODA C7 seamlessly blends fashion-forward aesthetics with everyday practical usability. The SUV displays a confident road presence, defined by sculpted exterior profiles, dynamic proportions, and a futuristic parametric front grille layout.
A Long-Term Customer Engagement Strategy
“GEN-O is a lifestyle community established for OMODA owners to connect, forge friendships and share experiences that embody the spirit of the brand,” stated Mr. Men Lin Bo, Executive Vice President of Chery Corporate Malaysia. He emphasized that the company is fully committed to providing a holistic ownership journey defined by confidence, peace of mind, and memorable experiences across the OMODA, JAECOO, and CHERY nameplates.
Chris Tan, Head of OMODA | JAECOO Malaysia, echoed this dedication to long-term owner relationships:
“OMODA stands apart with its futuristic style, performance and tech-forward appeal, which inspired us to introduce Gen-O as a dedicated platform offering curated lifestyle experiences that complement the aspirations of our customers, while assuring every customer that we remain beside them throughout their ownership journey.”
The launch of GEN-O marks the foundational phase of a broader consumer ecosystem. Discerning motorists and current owners seeking the latest updates on community privileges, brand collaborations, and regional event invitations can follow OMODA | JAECOO Malaysia on their official social media platforms.
