Automotive manufacturer GAC has officially signed on as an Official Pre-Season Tour Partner of Chelsea Football Club for the English Premier League side’s upcoming stops in Hong Kong and Malaysia.
The partnership between GAC and Chelsea Football Club sees the Fortune Global 500 company supporting the Blues’ Men’s First Team throughout both legs of their regional tour. The pre-season schedule marks Chelsea FC’s return to the Asia-Pacific region, with a wider tour itinerary spanning Australia, Hong Kong, Indonesia, and Malaysia.
High-Profile Asian Fixtures
Football fans across the region can look forward to two major exhibition matches featured under the partnership:
- Hong Kong (5 August 2026): Chelsea FC will take on Serie A giants Juventus at the newly constructed Kai Tak Stadium.
- Malaysia (9 August 2026): Chelsea FC will face reigning Malaysian Super League champions Johor Darul Ta’zim (JDT) at the Sultan Ibrahim Stadium in Johor Bahru.
The collaboration expands GAC’s active global sports marketing portfolio. The automaker has previously established official partnerships with several international football clubs, including Sydney FC in Australia, Deportivo Toluca in Mexico, Flamengo in Brazil, and Millonarios in Colombia.
Underpinned by Strong Local Market Growth
The timing of the tour partnership aligns directly with GAC’s expanding regional footprint across both Hong Kong and Malaysia. GAC currently sells the GS3 Emzoom, a subcompact crossover, the Emkoo, a compact crossover, the M8 PHEV, a full-sized MPV, as well as the all-electric Aion Y Plus, a compact MPV. Many of these models are locally-assembled right here in Malaysia and yes the brand has been operating here for a number of years. They make quality products and are huge in their home, Guangzhou.
By linking its brand identity with a world-class football institution like Chelsea FC, GAC aims to boost its regional brand visibility while highlighting its ongoing investments in localized manufacturing, intelligent vehicle technology, and new energy mobility.
