PRO-NET, the green mobility arm of PROTON, has completed the initial rollout of its new Corporate Identity (CI) for the Proton e.MAS brand, officially opening six new showrooms across Peninsular Malaysia.
The launch of a new CI comes at a time where the Proton e.MAS network expands to 58 total dealerships, supported by 45 dedicated service centers and 10 Body & Paint centers nationwide. The expansion follows closely on the heels of the brand passing the 20,000-unit sales mark in 2026, further establishing its presence as a market leader in Malaysia’s xEV segment.
Elevated Retail Experience and Design Language
The updated CI concept is anchored by warm natural materials, soft ambient lighting, and full-height glass facades designed to maximize interior daylighting.
“The new Corporate Identity represents the next evolution of the Proton e.MAS brand. As we continue to grow, so too must the experience we deliver to our customers. We wanted everyone to feel welcomed, reassured and confident the moment they step through our doors,” said Mr. Zhang Qiang, CEO of PRO-NET.
To accommodate a growing vehicle line-up and expanding customer footfall, the new showrooms feature larger floor plans ranging from 950 to 1,400 square meters. Beyond display capacity, the expanded facilities are designed to house larger service bays, onboard more technical specialists, and reduce turnaround times for maintenance and repairs.
Locations of the Six New CI Showrooms
The six newly opened outlets are distributed across key urban and regional hubs, operating under established automotive dealer groups:
- Proton e.MAS Bukit Jalil (AJG Mobility): Pavilion Bukit Jalil, Level 2, Persiaran Bukit Jalil 8, Kuala Lumpur.
- Proton e.MAS Jalan Sultan Ismail (MBf EV Auto): 22, Jalan Sultan Ismail, Kuala Lumpur.
- Proton e.MAS Temerloh (Dunia Auto): Taman Bukit Keramat, Mentakab, Pahang.
- Proton e.MAS Batu Pahat (Promas EV): Kampung Pegawai, Batu Pahat, Johor.
- Proton e.MAS Taiping (BH Autotech): Jalan Simpang, Taiping, Perak.
- Proton e.MAS Kulim (GB Auto): Taman Desa Impian, Kulim, Kedah.
The retail upgrades form part of PRO-NET’s ongoing strategy to strengthen sales infrastructure, support national EV adoption, and deliver a more consistent, premium ownership experience across the country.
