The Proton e.MAS 7 PHEV is now being locally-assembled in Tanjong Malim alongside the other e.MAS BEVs.
PRO-NET, the new energy vehicle subsidiary of PROTON Holdings Berhad, has officially commenced local assembly (CKD) for the Proton e.MAS 7 PHEV at its dedicated EV plant within the Automotive High Tech Valley (AHTV).
The rollout was officiated by Minister of Investment, Trade and Industry (MITI) Datuk Seri Johari Abdul Ghani and Deputy Minister Sim Tze Tzin, alongside PROTON Chairman Tan Sri Syed Faisal Albar and CEO Dr. Li Chunrong. The milestone reinforces PRO-NET’s localization roadmap and supports Malaysia’s ambition to become a Southeast Asian hub for electrified vehicle (xEV) production.
Local Supply Chain Integration and RM37 Million Plant Expansion
The commencement of local assembly brings a 30% local part supply chain integration across domestic automotive vendors. The production line directly supports 391 high-value plant personnel at the Tanjong Malim facility.
With all three Proton e.MAS models—the e.MAS 5, e.MAS 7 BEV, and e.MAS 7 PHEV—now locally assembled, PROTON is accelerating its infrastructure investments at AHTV:
• Investment Scale: RM 37 million plant expansion project.
• Annual Output Target: Scaled to hit up to 42,000 units annually.
• Strategic Goal: Deepen vendor capabilities, localization rates, and regional export capacity.
Malaysia’s Top-Selling Plug-in Hybrid: Market Traction & Upgrades
The Proton e.MAS 7 PHEV stands as Malaysia’s best-selling plug-in hybrid model. Year-to-date registrations have surpassed 4,500 units, with total nationwide bookings exceeding 11,000 orders.
Coinciding with the CKD assembly announcement, PRO-NET introduced targeted comfort upgrades for the Premium and Premium Plus variants. Both upper-tier trims now come standard with front massage seats for the driver and front passenger.
Powertrain Specifications & Range Overview
Underpinned by EM-i Advanced Hybrid Technology, the C-segment crossover couples a 1.5-liter dedicated hybrid petrol engine with an electric motor via an 11-in-1 Dedicated Hybrid Transmission (DHT):
The e.MAS 7 PHEV range continues to be offered across three variants—Prime, Premium, and Premium Plus—with prices starting from RM105,800 (inclusive of early-bird rebates).
