Chinese electric vehicle maker Xpeng is conducting a feasibility study to build a manufacturing plant in Thailand, aiming to bolster its production capacity to meet growing demand in Southeast Asia, with a decision expected within 1–2 years. This initiative aligns with Thailand’s push to be a regional EV hub through attractive government incentives.
Chinese BEV manufacturers, including Xpeng, are also anticipating that rising oil prices linked to the conflict in Iran could accelerate the transition from internal combustion engine (ICE) vehicles to electric alternatives across the region.
Xpeng entered the Thai market approximately one year ago, initially offering completely built-up (CBU) imports from its primary manufacturing hub in Guangzhou, China.
Apiwan Singthaweesak, Chief Executive Officer of Xpeng Thailand, stated that “Xpeng is assessing and discussing investment opportunities in Thailand, including talks with a local company,” adding that the country presents favourable BEV sales prospects due to supportive policy measures.
The company aims to sell roughly 6,000 units in Thailand during 2026, more than double its 2025 sales. XPENG’s interest is driven by Thailand’s “30@30” policy, which offers subsidies and tax breaks to automakers who offset imports with local production.
A final decision regarding the potential investment in a local assembly plant is expected to be made within the next year. Thailand would become XPENG’s second production base in Southeast Asia, following its current assembly operations in Indonesia and Malaysia.
Yes, Xpeng has started assembling in Malaysia. In December 2025, Xpeng announced a strategic partnership with EP Manufacturing Berhad (EPMB) to launch localized production of intelligent electric vehicles (EVs) at EPMB‘s facility in Melaka, Malaysia. This collaboration marks a significant step in Xpeng‘s global expansion and supports Malaysia’s vision for a green, high-tech economy.
