Porsche is getting rid of Bugatti Rimac as profits shrink.
Porsche AG has officially agreed to sell its entire equity stake in Bugatti Rimac and the Rimac Group. The stakes will be acquired by a consortium led by HOF Capital, with BlueFive Capital—a global investment platform with $15 billion in assets under management—acting as the largest investor.
End of a Landmark Joint Venture
The partnership began in 2021 when Porsche and Rimac Group established Bugatti Rimac to serve as the home for the iconic Bugatti brand. At the time of this transaction, Porsche held a 45% minority stake in Bugatti Rimac and a 20.6% stake in the Rimac Group. We speculated during the pandemic that Volkswagen would be shedding its Italian and French brands, but it took an additional half decade for the link to be severed completely.
Following the completion of this deal, the Rimac Group is set to take full control of Bugatti Rimac. They will form a new strategic partnership with BlueFive Capital and HOF Capital to drive the brand’s long-term growth and technical vision.
Focusing on Core Business Amidst Financial Pressure
The decision to divest comes at a time when Porsche is refocusing on its core automotive operations. This strategic pivot follows a period of financial cooling for the Stuttgart-based manufacturer. While 2024 was a year of record-breaking performance, Porsche’s profits in 2025 saw a noticeable contraction compared to 2024 levels, influenced by massive investments in R&D for next-generation electric platforms and evolving global market conditions.
“In setting up the joint venture, we successfully laid the foundation for Bugatti’s future,” stated Dr. Michael Leiters, CEO of Porsche AG. “Now, with the sale of our stake, we are focusing Porsche on the core business”.
A New Chapter for Bugatti and Rimac
For BlueFive Capital, the acquisition represents an opportunity to honor an automotive legacy. Hazem Ben-Gacem, Founder and Chief Executive of BlueFive Capital, described Bugatti as a “monument to automotive obsession” and emphasized that the firm intends to support the team in honoring that legacy for generations to come.
Mate Rimac, CEO of Bugatti Rimac, expressed gratitude for Porsche’s early support: “Porsche has been a crucial partner… with the strong foundations their support provided, we now have a structure that allows us to execute even faster on our long-term vision”.
About the Investors
BlueFive Capital, founded in late 2024, targets high-potential economies to transform traditional financial models. Headquartered in the Abu Dhabi Global Market with offices in major financial hubs including London, Dubai, and Beijing, the firm provides diverse financial products to institutional and private wealth clients.
