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Published on April 12th, 2010 | by Daniel Sherman Fernandez

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2011 Kia Optima To Challenge The Rest

Arriving in Naza Kia showrooms across Malaysia in 2011, this all new Optima continues Kia’s design-led transformation, while revealing a completely new and stunning design language for Kia, highlighted by a dynamic and streamlined profile that conveys elegance and athletic confidence from every angle. Kia’s new saloon will be called ‘K5’ in Korea and ‘Optima’ in all other markets like Malaysia.

Designed at Kia’s studios in Frankfurt, Germany and Irvine, California, the all-new Kia Optima is longer, wider and lower than the Magentis it replaces and is based on an all-new midsize platform that allows for distinctive dimensions and proportions, while also providing a unique canvas for Kia’s global design team to pen a vehicle that stands apart from everything else in its segment. “The Kia Optima is a new strand in Kia’s evolving design DNA with a blend of simple and fluid lines and elegant but uncomplicated shapes that draw the attention of the eye in much the same fashion as a perfectly-tailored fine Italian suit,” commented Peter Schreyer, Chief Design Officer, Kia Motors Corporation. “From the distinctive sweeping chrome accent that stretches through the C-pillars to the sleek greenhouse and flared wheel arches, every inch of the Kia Optima projects a distinguished and refined style and extreme attention to detail,” adds Schreyer.

The all-new Optima’s smooth-flowing lines speak of grace and style and offer a strong hint of European-style luxury. Kia Optima’s groundbreaking spirit will continue under the bonnet with the introduction of new powertrains, which deliver class-leading power with highly competitive fuel economy – and employ engine management systems such as direct injection, multi-point injection and turbo charging to help bring performance to the brand without sacrificing fuel efficiency


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