Chery International has officially launched its latest global brand television commercial (TVC) starring its global brand ambassador, international football star Robert Lewandowski.
There’s a new global TVC coming out for Chery and their new global ambassador is going to be the main star. Titled around the brand’s core ‘For Family’ philosophy, the 1-minute 36-second commercial offers an emotional narrative told through the eyes of Lewandowski’s daughter. The film explores the dual life of the celebrated striker, bridging his discipline and relentless drive on the football pitch with his roles as a dedicated father, husband, and family anchor off the field.
‘For Family’ Philosophy and the Tiggo 9 SUV
The campaign is built around a central, defining message: “They see a hero. We see who protects every step of the way.” Through this narrative, Chery aims to connect with family-oriented car buyers globally, positioning its vehicles as reliable protective spaces that deliver peace of mind, thoughtful innovation, and advanced safety during everyday journeys.
• Core Campaign Theme: ‘For Family, For Champion’. • Featured Vehicle: Chery Tiggo 9 CSH (Chery Super Hybrid). • Key Message: True champions are defined by responsibility, care, and family protection.
Serving as Lewandowski’s primary vehicle throughout the TVC is the Chery Tiggo 9. The flagship SUV—which recently made its official market entry in Malaysia—acts as an essential character in the film, demonstrating how intelligent cabin technology and luxury proportions support modern family mobility.
Global Expansion and Brand Values
For 22 consecutive years, Chery Automobile Co., Ltd. has maintained its position as China’s top passenger vehicle exporter, sending models to more than 80 international markets.
Looking ahead, Chery plans to deepen its global ‘For Family’ marketing initiatives, continuously aligning its flagship Tiggo SUV portfolio with family-centric safety standards, active driver assistance, and low-emissions hybrid powertrains. The full commercial can now be viewed here.
