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Published on December 15th, 2010 | by Daniel Sherman Fernandez


New Proton Saga, Not Just A Pretty Face

After three years into what has been an extremely successful run, the Saga just got even better. PROTON Holdings Berhad today introduced the new Saga FL which offers customers not only a wide array of enhancements but injects more dynamic styling and design into the popular introductory family sedan. Befitting its popularity especially amongst the younger generation of car buyers, the Saga FL has undergone exterior restyling to take on a more spirited, young, sporty and trendy appearance. The new Saga FL is offered in two variants; the 1.3 Standard and the 1.3 Executive, both available in manual and automatic transmissions, and priced between RM1,000 and RM1,300 higher than the current Saga depending on the level of trim. The 1.3 Standard manual is priced at RM37,998, as opposed to the current model which is sold at RM36,998, while the 1.3 Executive auto is RM43,298 compared to the existing model priced at RM41,998.

Improving the overall exterior styling to reflect a more dynamic personality, the Saga FL features an all-new fender design, hood, headlamps, front grille, as well as front and rear bumpers.

Also new is the introduction of side mirrors incorporating LED turn signals, a rear combi with LED, rear reflector and muffler cutter. The Executive model features additional front fog lights, newly-designed alloy wheels, a rear spoiler and side protector mouldings for an even more sporty appearance.

Inside, the Saga FL features an all-new seat and door trim fabric, a radio CD/ MP3 player, as well as comes equipped with rear power windows. For improved driver and passenger safety as well as styled to appeal to the younger generation of car buyers, the Executive model features additional passenger side airbag, an audio head unit with MP3, USB, and AUX ports, and steering wheel with audio switches.

“The Saga FL represents the new way of doing things at PROTON. Instead of resting on the popularity and success of the existing Saga, the overwhelming public acceptance motivated us even more to make an already good model even better,” said PROTON Holdings Berhad Group Managing Director Dato’ Haji Syed Zainal Abidin Syed Mohamed Tahir. Dato’ Haji Syed Zainal Abidin added that PROTON is targeting to sell 6,500 units of the Saga FL per month. Since its introduction in January 2008, the Saga has quickly risen to the rank of the second top selling model in Malaysia with a monthly average sale of 6,200 units and as of October 2010, PROTON has already registered some 204,150 units and received 245,030 bookings. With the introduction of Saga FL, Dato’ Haji Syed Zainal Abidin said the increased monthly sales volume of 6,500 units will enable PROTON to achieve a targeted volume of 75,100 units in its 2010/11 financial year. “The Saga FL is again a manifestation of PROTON’s commitment to provide Malaysians with exceptional value for money mobility in terms of affordability in ownership, practicality, style, level of features, and safety.” The Saga FL is available in six colours; Tranquility Black, Solid White, Genetic Silver, Granite Grey and two new colours Blue Rock and Café Latte. The booking fee for the Saga FL is RM500, and customers can view the car today onwards at all PROTON showrooms nationwide. For customers in Labuan, the Saga FL can only be viewed at showrooms from 17 December 2010.

Customers who have already booked the Saga can also opt to top up the difference in price to acquire the new model. The Saga FL comes with a three-year or 100,000km manufacturing warranty (whichever comes first)
1.3 Standard (B) MT RM 37,998
1.3 Standard (B) AT RM 40,998
1.3 Executive (E) MT RM 40,698
1.3 Executive (E) AT RM 43,298

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