Ford Brings The B-Max To The Compact Car Segment
Ford unveiled its dramatic new B-MAX vehicle at the 2011 Geneva Motor Show, providing an early preview of exciting innovations from Ford in the small car market. The B-MAX has a unique new body design which eliminates the traditional B pillar and features twin rear sliding doors. This innovative format – which has already been engineered for production – promises best-in-class access to the cabin, together with unmatched convenience and flexibility. The dynamic and stylish new B-MAX illustrates how Ford’s kinetic design language can be translated to a unique new vehicle format.The innovation continues inside the cabin, where the interior offers exceptional space and versatility for such a compact vehicle. The use of high quality materials highlights the vision that small, practical cars can also be comfortable and well-equipped.
Based on Ford’s global B-car platform – shared with the highly successful new Fiesta – the B-MAX is slightly more than four metres in length, the B-MAX is just 11 cm longer than the Fiesta five-door, and is 32 cm shorter than the new C-MAX. With this highly compact footprint, the B-MAX is ideally placed to meet the fast-growing demand for downsized cars which are better suited to congested urban conditions, but without sacrificing interior space and comfort.
The B-MAX is powered by an ultra-low-CO2 powertrain, featuring a state-of-the-art three-cylinder 1.0-litre Ford EcoBoost petrol engine equipped with the Ford Auto-Start-Stop system. This three-cylinder Ford EcoBoost represents the next addition to the global family of Ford EcoBoost engines.
Like the 1.6- and 2.0-litre four-cylinder Ford EcoBoost engines, which have recently been launched in Ford’s European medium and large cars, the 1.0-litre unit combines direct fuel injection, turbocharging and twin independent variable cam timing to achieve significant reductions in fuel-consumption and CO2 emissions.
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