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Published on April 7th, 2011 | by Daniel Sherman Fernandez



PROTON Holdings Berhad today welcomed the Lotus Renault GP (LRGP) team to its headquarters in Shah Alam, giving the world championship-winning Formula One team an insight into the Malaysian car manufacturing industry and underlining a partnership envisioned to extend beyond the realm of Formula One. The LRGP entourage was led by its Managing Director and Team Principal Eric Boullier, who was accompanied by key representatives of his senior management team. Joining the visit were the team’s driver Vitaly Petrov – who had given the team’s 2011 Formula One World Championship challenge an early boost with a third placing at the season opener Australian Grand Prix – and reserve driver Bruno Senna.
The visit is a follow-up to an earlier call made by PROTON’s senior management team to the LRGP facility in Enstone in the United Kingdom this year. Also present to represent Group Lotus was its Director of Corporate Affairs Gino Rosato, and Group Lotus Brand Ambassador and decorated ex-Formula One driver Jean Alesi. The PROTON party, headed by PROTON Holdings Berhad Group Managing Director Dato’ Sri Haji Syed Zainal Abidin Syed Mohamed Tahir and accompanied by the Group’s senior management team, gave the LRGP team an exclusive tour around PROTON’s Research & Development facilities, and walked the team around the production lines at the Main Plant.
Dato’ Sri Haji Syed Zainal Abidin said that PROTON’s association with LRGP aims to explore mutually and significantly beneficial opportunities, not just as the parent company of Group Lotus, but most importantly, as the Technical Partner to LRGP.
“This visit offers the perfect opportunity for PROTON to showcase our capabilities as an automotive manufacturer. Furthermore, as partners, it is important to be acquainted about each other’s operations, business strategies and plans. This will also give both parties the opportunity to explore how else we can help each other and benefit from one another,” he added.
Dato’ Sri Haji Syed Zainal Abidin also announced that a select and elite group of its engineers will soon be joining the LRGP family under an engineer exchange programme designed to facilitate the exchange of knowledge, skills and experience.

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