Mercedes-Benz Malaysia maintains growth momentum in Q1 2011
E-Class sales surge with growth of 25 per cent
Kuala Lumpur, April 18, 2011: Mercedes-Benz Malaysia (MBM) recorded a 13 per cent increase in overall sales across both its passenger car and commercial vehicle segments for the quarter ending March 31, 2011. Passenger car sales grew to 1226 units from 1089 units in the same period last year which marked a noteworthy milestone as the best first quarter performance since 2003. Leading the charge, the Mercedes-Benz E-Class posted a 25 per cent increase in the first three months of 2011 while cementing its position as one of the most preferred choices in its segment.
Buoyed by strong customer demand especially from the business community for its superior comfort, elegance and power, the E-Class remains the marquee’s top model delivering 547 cars within that period, spearheaded by the E250 variant. The timely stock availability of the Mercedes-Benz B-Class units in Malaysia saw sales of the model surge a stunning 125 per cent with 70 units sold in Q1 2011 compared to Q1 2010. The B-Class, a family favourite, continues to attract strong interest for its spacious and comfortable design amongst its target audience.
The sleek and sporty Mercedes-Benz C-Class also recorded a good performance with 519 units sold in the first quarter of 2011. The fuel-efficient C200 and CGI C250 Blue EFFICIENCY variants as well as the C300 Avantgarde AMG Sports Package introduced in 2010 have added to the strong demand the C-Class has always enjoyed. According to Roland S. Folger, President & CEO of Mercedes-Benz Malaysia, first quarter sales was positive on the back of MBM’s record performance in 2010.
“The demand for our cars in the first quarter of 2011 mirrors our expectations for another positive performance for the rest of the year. The B-Class has performed exceptionally well while the E and C-Class have maintained their status as the stars of our fleet.
“The continuing overall positive sentiment in the market has certainly been an encouraging influence on the automotive industry including on Mercedes-Benz Malaysia. Early on in the year, we proactively implemented strategies to support a more robust marketplace and higher consumer demand by stepping up production at our plant in Pekan. The resultant reduction in waiting period boosted sales of the C and E-Classes and contributed to our sales performance,” he added.
Meanwhile, Mercedes-Benz’s flagship, the sophisticated and luxurious S-Class, maintains its stronghold as a premier choice in the premium segment with 68 units delivered to customers.
Sales of the Mercedes- Benz R-Class sports tourer moved up by 22 per cent in this quarter while the rugged and powerful Mercedes-Benz M-Class continues to generate strong interest from premium SUV enthusiasts.
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