Published on April 4th, 2011 | by Daniel Sherman Fernandez0
Test drive a Nissan and you could win a Nissan to take home
Nissan launches the “Drive Me Cra2y” campaign
Edaran Tan Chong Motor (ETCM) has just launched the “Drive Me Cra2y” campaign to reward and bring Nissan fans closer with a series of exciting advertising and promotional activities throughout the year.
This campaign, a sequel from the “I’m Nissan Cra2y” campaign in 2009 is enhanced with more luxury prizes worth more than half a million ringgit to be won. Executive Director of ETCM, Dato’ Dr. Ang Bon Beng was pleased to share at the launch that the Company is overwhelmed with the response received in the previous campaign. Thus, ETCM is back with more thrilling activities this year.
“In the last campaign, the contest was only opened to Nissan’s customers but for this year, we are back with “Drive Me Cra2y” and to offer everyone the Nissan experience as well as a chance to win a Nissan vehicle by just test driving any Nissan vehicles. This is real crazy! ” he added.
To join the “Drive Me Cra2y” campaign which started on 1st March 2011 and ending on 31st March 2012, one will just need to come to test drive any Nissan vehicle at Nissan/ ETCM showrooms or participating authorised dealership within the stipulated contest period. By doing that, he or she will get one entry for the contest and six entries for those who purchased a Nissan vehicle.
Contestants will have the chance of winning a Nissan Grand Livina 1.6 (A) Comfort on the first draw period ending 31st July 2011, a Nissan Sylphy 2.0L Comfort on the second draw period starting from 1st August till end of November 2011.
As for the final draw period from 1st December 2011 to 31st March 2012, a Nissan Teana 2.0L Luxury is to be won. However, the lucky winner will be invited for a bonus draw and if he is lucky enough, he will drive away a Nissan 370Z Coupe instead.
In conjunction with this campaign, there will be more fun and exciting contests and activities which will be carried out in phases via multiple touch-points, especially in the digital platform during the campaign period. For more info and updates, please log-on to www.nissan.com.my