Rolls-Royce expands Bespoke Operation
Rolls-Royce Motor Cars is expanding its Bespoke operation due to growing customer demand for bespoke items, a trademark service by the British manufacturer of super-luxury motor cars. The Bespoke operation, based at the Home of Rolls-Royce Motor Cars at Goodwood in West Sussex, will see a surge of team members, including designers, engineers and project management staff, doubling the headcount by the end of 2011. It will bring the number of Bespoke experts throughout the business to over 50.
This year, Rolls-Royce has seen a significant increase in customer demand for personalised bespoke features, transforming the brand’s super-luxury cars into unique hand-crafted masterpieces which are as individual as their owner’s fingerprints. In order to satisfy demand, the business is recruiting additional Bespoke designers as well as engineers in manufacturing and project management functions. Operational support functions will also expand in various areas including product marketing and sales.
Bespoke operations are not limited to design and development of automotive parts. Bespoke allows Rolls-Royce customers the luxury of commissioning motor cars to suit their personal lifestyles. Examples are as versatile and unique as picnic sets that are colour-matched to a car’s interior, carefully selected luxurious interior materials or the creation of seamless storage for an owner’s favourite belongings. To see an example of an exceptional Bespoke car, please visit our website www.21stCenturyLegends.com and be inspired by the story of “The Man Who Became a Paint”.
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