Audi Wants To Buy Ducati. For Its Lightweight Engine Technology
Audi is already a champion when it comes to lightweight bodies and the extensive use of aluminium. Now to enhance their products and increase fuel effciency they are looking are getting their engines lighter. This is why they are in talks to purchase Ducati. Ducati’s lightweight engine expertise, its racetrack pedigree and the unique sound and styling of its motorcycles are all plus points to the purchase. Getting the deal would mean that Audi would be able to extend its rivalry with BMW to a new segment…..superbikes. Volkswagen, Audi’s parent, would also benefit from Ducati’s know-how in producing high-revving light engines. This expertise may be applied to VW’s car, heavy trucks, and even its ship engines. Notably, Audi has turned its Ingolstadt headquarters into a major research and development center for lightweight fuel saving technologies. Getting access to Ducati’s engine technology would result to the addition of a new development dimension.
Founded in 1926, Ducati had gotten 17 manufacturer’s World Championship titles in the last 60 years. It recently took home the 2011 World Superbike Championship award. Piech is Volkswagen’s current chairman and is the grandson of Ferdinand Porsche, the creator of the VW Beetle.
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