Published on November 19th, 2012 | by Daniel Sherman Fernandez0
Bosch & Caltex Partner to Provide Premium Car Care for Motorists in Southeast Asia
Drivers in the Philippines, Malaysia, Thailand, Singapore and Cambodia will have another reason to enjoy their journey as Chevron and Bosch come together to offer customers premium car care services for all of their motoring needs. The mutual exchange of world-renowned automotive know-how, together with energy-efficient technology, will see the roll-out of Bosch Car Service workshops and retail shops at 500 CaltexTM stations across the five countries over the next five years.
Chevron, marketer of international energy brand, Caltex, and Bosch a leading global supplier of automotive parts and diagnostic equipment, will tap on each other’s respective technical expertise and customer base. The Bosch Car Service workshops at Caltex service stations will provide services to multi-brand vehicles offering diagnosis, maintenance and repairs. Caltex Lubricants and Bosch Automotive Aftermarket products and parts will also be sold at Caltex service stations where Bosch Car Service workshops are located.
“A multitude of factors contribute to an enjoyable driving experience and maintaining one’s vehicle tops the list. Our partnership with Bosch demonstrates the commitment from both companies to provide customers with the best experience on the road. Our motorists will benefit from the combination of Bosch’s automotive engineering expertise and our long-standing energy efficiency solutions,” said Peng Xiaofei, Vice President, Asia Pacific Products, Chevron. “We look forward to this collaboration with Bosch and believe this will be the start of a strong and fruitful partnership.”
“With the expansion of the Bosch Car Service footprint across Southeast Asia, motorists will appreciate the accessibility of a diverse range of reliable, quality automotive maintenance and repair solutions with the proximity of Caltex service stations,” said Martin Hayes, President of Bosch in Southeast Asia. “Furthermore, our Bosch Car Service network partners can look forward to new business opportunities and a great diversity of product offerings backed by a global network, long-standing experience and world-class technical competencies in the automotive sectors from both companies.”
This new regional partnership will see Chevron and Bosch working together to house 500 Bosch Car Service workshops at Caltex service stations in five years. In Malaysia, customers will be able to enjoy enhanced services, wherever Bosch Car Service workshops are co-located within Caltex’s retail network of more than 420 stations.