Published on November 20th, 2012 | by Daniel Sherman Fernandez0
Continental renames Business Unit to Commercial Specialty Tires (CST)
Continental renames its Business Unit “Industrial Tires” to “Commercial Specialty Tires” (CST). The process has started in October 2012 and will be finalized by January, 2013. The renaming is part of Continental AG’s global strategy and paves the ground for future growth in the segment of commercial tires. The field of Commercial Specialty Tires basically includes a broad range of tires except products for trucks, passenger or two-wheel vehicles. In the months and years to come, Continental Commercial Specialty Tires will significantly extend and enlarge its product range and customer service portfolio. Among others, interdisciplinary execution of projects for various industry sectors will become a core competency of the business unit.
“Moving from Industrial Tires to Commercial Specialty Tires is not only about changing our name and adding some new products to the existing tire portfolio”, says Dr. Michael Andreas Maertens, Managing Director of Continental CST. “It’ is a big opportunity to broaden our scope and to develop our capabilities to better serve individual needs of our customers worldwide.” Further details of the new strategy and first initiatives will be announced in January, 2013.