Published on February 6th, 2013 | by Daniel Sherman Fernandez0
Vespa launches youthful limited Apple edition scooter
NAZA Premira Sdn Bhd, the sole and official distributor of Vespa scooters in Malaysia has unveiled the vibrant and trendy Vespa LX 150 Apple Edition at the Vespa 3S Centre located in Petaling Jaya. The bitten-apple concept comes from the most successful and memorable Vespa advertising campaign that was first made popular in Italy, 1969, and was enjoyed for decades thereafter. The slogan for the advertising campaign – “Chi Vespa mangia le mele”, roughly translated into English meant “If you ride a Vespa, you take a bite out of the apple”. The apple symbolized health, youth, summer fun and a ‘forbidden fruit’ of paradise – one that is attractive, nourishing and wanted by many. To take a bite of the apple connotes a cheeky and bold act that set’s one apart from the rest and is greatly enriching. With this in mind, the Vespa LX 150 Apple Edition was designed to be a unique version of a well-loved classic that only a great few can have the pleasure of owning, to the envy of many others. It’s bitten-apple graphics are playful, vibrant and an homage to part of Vespa’s history.
The special edition “Vespa LX 150 Apple Edition” shares the trendy styling and elegance common to all Vespa scooters. Significant enhancements in this model are the bitten apple-themed illustrations and new two-tone coloured saddle.
This Vespa LX 150 Apple Edition is priced at RM11,388.00 (On the road) and there are only 168 units available for purchase in Malaysia. For this Chinese New Year, limited units of Vespa LX150 will be selling at a fantastic promotional basis selling price at RM8,888.00. Festive “Ang Pau” will be provided by NAZA for purchase of the standard Vespa LX 150cc. If ever there were a time to consider purchasing that Vespa customers have been eyeing, this is it! The offer ends 28 February 2013. More exciting information about the Vespa Malaysia may be obtained at http://www.vespa.com.my