BMW Announces Record 2012 Year
BMW looks with “cautious optimism” in 2013 after a record-breaking 2012. BMW Group aims to “increase shipments to a new record level,” said Norbert Reithofer number one at the annual press conference in Monaco. The financial results of 2013 affected the “cost of new technologies and models, and investment in production capacity.” For this BMW expects group-wide “pre-tax profits in the order of magnitude of 2012.”
For the Automobile segment, the company aims this year to a level of operating margin “between 8 and 10%,” consistent with their long-term goal, in 2012 the margin was 10.9%.2013 will see the launch of nine new models, of which the most important will be the electric BMW i3. BMW says has already received “several hundred” reservations. Overall, by the end of 2014, the company will account for 25 premieres, of which 10 will not replace previous models.BMW has started relatively well in 2013, as confirmed by the figures released by ACEA (the association of European manufacturers).
In February group sales fell by 2.5% in the EU (-0.8% for the brand Bmw) against 10.5% of the market in the first two months. Globally though, BMW sales mark a +2.6% increase versus a 9.5 percent decrease of the market.
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