Ford Hybrids Do Well In US…….When Will Asia Get Them?
Ford does not sell their hybrid vehicles in Asia for many reasons but looks like they need to quickly start introducing them in Asia. Why? Well, Ford has managed to surpass its full-year hybrid sales record set in 2010 in just the first five months of 2013 for the North American market. Ford expects to post around 37,000 hybrid vehicle sales in January-May 2013, which is effectively higher that the 35,496 unit full-year record in 2010. Year-on-year comparison gives Ford over a 375-percent increase over the first five months of 2012. Ford is now the No. 2 carmaker in the United States in terms of hybrid vehicle sales, next to Toyota. The carmaker now holds a 15.5-percent market share through April 2013 from just 3 percent in 2012. Ford C-MAX Hybrid and Ford Fusion Hybrid remains a good attractor of new customers to the Ford brand, with conquest sales of 63 percent and 67 percent respectively. Ford’s new hybrid lineup continues to entice new customer from Toyota and Honda. Most of Ford’s conquest sales come from Toyota.
The Ford Fusion Hybrid has also achieved some of the highest turn rates in the US Ford showroom. Fusion Hybrid’s turn rate is 14 days on average, with customers increasingly becoming attracted to its fuel economy, styling and design. The model’s turn rate is much higher is key markets like Los Angeles, where Fusion Hybrid is turned in just 10 days.
Fusion Hybrid also accounts for 15 percent of overall Fusion sales. The carmaker’s latest electrified vehicle, the Ford Fusion Energi plug-in hybrid is expected to post its best month this May since it was launched in February. Ford’s hybrid vehicle lineup includes Ford C-MAX Hybrid, Ford C-MAX Energi, Ford Fusion Hybrid and Ford Fusion Energi.
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