Published on July 5th, 2013 | by Daniel Sherman Fernandez0
Audi Tops J.D. Power and Associates’ 2013 In China
Audi cars have topped the premium brand ranking in J.D. Power and Associates’ 2013 China Sales Satisfaction Index that was published recently. Audi got a score of 721, much higher than the premium market average of 665. Audi was also the only premium brand to have its results published in the survey. The 2013 China Sales Satisfaction Index was based on surveys of 14,462 car owners who acquired vehicles from January to April 2013. The buyers were asked to rate their vehicle purchasing experience according to several factors like the delivery process, the initial contact, the deal, the dealership facility and the salesperson. The 47 mass-market brands and six luxury brands in the survey were rated separately since their buyers have different expectations.
Chery was the top-ranked Chinese brand in the survey, finishing 10th overall in the mass-market segment with a score of 663. Zhejiang Geely’s Gleagle brand was 12th with 651. FAW Car was 13th with a score 650 while Geely’s Emgrand brand was 15th with 647. No other Chinese brand scored above the industry average. J.D. Power also did not publish results for brands that ranked below the industry average.