Published on September 4th, 2013 | by Daniel Sherman Fernandez0
Ford to Launch New Fiesta in Conjunction with the hitz.fm Birthday Invasion Live Concert
Ford and hitz.fm, Malaysia’s #1 English radio station, today announced a collaboration to celebrate the launch of the new Ford Fiesta in conjunction with the return of the much-anticipated hitz.fm Birthday Invasion LIVE Concert. This gala will be held on Saturday, 28 September at Taylor’s Lakeside Campus in Subang Jaya from 6.00pm onwards. Admission to this upcoming celebratory bash is free and all are welcome.
It was also revealed during the announcement that international singer-songwriter and YouTube sensation Chester See is scheduled to perform at the event and is expected to thrill the crowd with his smouldering good looks and addictive love songs. The event will also feature performances by top Malaysian music acts such as Estranged, James Baum, They Will Kill Us All, K-Town Clan, Da Vagabonds, Joe Flizzow, Mizz Nina and Pop Shuvit & Project EAR.
Those attending the event will also get to party with the hitz.fm announcers including Ean, Jinny Boy, RD, Ryan & Denise as they entertain the crowd with their funny antics and jokes.
Ford Fiesta fans and hitz.fm listeners can tune in daily to find out how to win exclusive VIP passes to the upcoming hitz.fm Birthday Invasion LIVE Concert. In anticipation of the new Ford Fiesta launch party, listeners can also win exclusive VIP passes by showing their best “Fiesta Moment” and posting it on Instagram or hashtag #hitzinvasion.
“Ford is again going further by making sure the new Fiesta launch encapsulates the vibrant personality of the new Fiesta, in a way that appeals to the socially connected and trendy Fiesta audience,” said David Westerman, regional manager, Ford Export & Growth Operations, Asia Pacific. “We believe this collaboration on the hitz.fm Birthday Invasion LIVE Concert is a great fit. Not only is Malaysia’s #1 English radio station a long-time partner, hitz.fm and its listeners also represent so much of what makes the Fiesta community so exciting – a love of music, a vibrant and socially-connected lifestyle and an energetic passion for getting the most out of life!”
“hitz.fm is extremely excited to have the hitz.fm Birthday Invasion party once again this year for our listeners, who have continuously supported us over the years. It’s our chance to thank and celebrate with them. We have put together a great line-up of performances for all to enjoy. So, be sure to join us as admission is free,” said Brian Vinesh, network content manager, Astro Radio.
“This year, we are also proud to partner with the ‘New Ford Fiesta Launch Party’ for the very first time as the presenter for the hitz.fm Birthday Invasion. Through this synergised partnership, I am confident both brands will continue to resonate strongly among the same target audience, creating more fun and colour to whole hitz.fm Birthday Invasion party,” he added.
The new Fiesta is a fantastic mix of what customers have come to expect from Ford vehicles: cool smart features like the push-button start and Ford SYNC; remarkable safety technologies like Electronic Stability Programme and Hill Launch Assist; eco-friendly features like smart regenerative charging and Ford EcoMode; incredible performance and quality – all at a very competitive price. Snappy looks, with Ford’s new signature trapezoidal front grille, sleek kinetic design, leather seats for the four-door sedan variant and leather and fabric seats for the five-door sports variant, along with vibrant colour choices make the new Fiesta an attractive, exciting vehicle choice.
In the lead-up to the new Fiesta launch, Ford introduced an innovative social media campaign, “Join the All-New Fiesta Movement,” designed to bring out the appeal and personality of the new Fiesta by emphasising lifestyle themes that resonated with the trend-setting Fiesta target audience.
In addition to the many hot LIVE performances at this upcoming hitz.fm Birthday Invasion, hitz.fm listeners and Ford fans will also be able to get a closer look at what’s cool about the new Fiestas on display. Join Ford and hitz.fm for this year’s Birthday Invasion on Saturday, 28 September at Taylor’s Lakeside Campus in Subang Jaya from 6.00pm onwards. For more information on the hitz.fm Birthday Invasion, visit www.hitz.fm. For more information on the new Ford Fiesta, visit ford.net.my.