Published on September 25th, 2013 | by Daniel Sherman Fernandez1
SHELL ADVANCE Limited Editon 14 Design Stickers Promotion On Now
Shell Advance will launch a special promotion this October featuring a limited edition collection of 14 die-cut stickers, each representing a state in Malaysia. From October 1 till 31, 2013, every purchase of a bottle of Shell Advance 4T or 2T motorcycle engine oil at participating Shell Advance workshops and spare parts shops will entitle the customer to between one to three free stickers, depending on the product purchased. The colourful and fun stickers are developed in partnership with popular local humour magazines Ujang and APO?.
The stickers for Wilayah Persekutuan, Selangor and Johor will be released in the first week of October; followed by Kelantan, Terengganu and Pahang in the second week; Perlis, Kedah, Penang and Perak in the third week; and Negeri Sembilan, Melaka, Sabah and Sarawak in the final week. Each of the collectible stickers features a happy biker with icons synonymous with the state in the background. For example, the Selangor sticker has the Sepang International Circuit, the Kedah sticker has rice fields and scarecrows while the Terengganu, Sarawak and Sabah stickers features a turtle, hornbill and the rafflesia flower respectively.
According to Mr Alex Lim, Cluster Marketing Manager, Shell Lubricants SEA-South, the fun stickers allow bikers to declare their loyalty and love for their home states.
“Shell Advance aims to make every ride more enjoyable not just by ensuring that your motorcycle engine is in tip-top condition but also by allowing bikers to personalise their machines in a fun and attractive way. We hope that the entire set of 14 stickers will become sought after collectibles once the promotion ends,” he said.
Developed based on a deep understanding of bikers and their day-to-day needs, the Shell Advance 4T range features RCE Technology designed to deliver reliable oil performance by helping remove deposits and maintain viscosity for better protection; better control via smoother gear changes and slippage prevention; and a more enjoyable ride by reducing vibration and engine noise. It is available in clearly tiered and easily differentiated products designed for specific types of motorcycles and performance requirements.
For more information on Shell Advance products and the Ujang/APO? sticker promotion, please visit www.shell.com.my.