BMW i-car design
In the beginning of the automotive history, car styling – shaping of car’s body, used colors and materials, seemed not the most important. Luxury of car’s interior and mechanical reliability was essential. It is only at the end of the 1920’s, that car producers realized how important the form of a car is, how strong emotions of desire and fulfillment well designed car may bring. Exterior design dominated above the interior. Driver wanted to see his car form outside and driving feel a part of it. Cars began to express their owners. This is how the automotive design came to life.
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