Goodyear Assurance TripleMax: Reduces Braking Distances by More Than 2 meters on Wet Roads


Published on October 4th, 2013 | by Daniel Sherman Fernandez


Goodyear Assurance TripleMax: Reduces Braking Distances by More Than 2 meters on Wet Roads


Goodyear Assurance TripleMax tire will help Malaysian drivers take the worry out of driving in the rainy days. With consumer driven needs at the center of its tire innovations, Goodyear has rolled out the Assurance TripleMax, the first tire to boast Goodyear’s latest HYDROGRIP Technology® that delivers drivers’ maximum grip for maximum assurance.


Designed for mid-sized passenger vehicles, the new Goodyear Assurance TripleMax tire is developed to provide drivers with increased peace of mind and shorter braking distances, particularly when driving in the rain.


“At Goodyear Malaysia, we keep our customer’s safety needs as the utmost priority. Setting a new standard in tire innovation, the Assurance TripleMax uses HYDROGRIP Technology®, a Goodyear proprietary technology that allows drivers to reduce braking distances by more than 2 meters on wet roads compared to other tires in the market¹ will best serve all drivers who are seeking the perfect tires to use on Malaysia’s road conditions and tropical weather,” said Ivy Peng, Managing Director for Goodyear Malaysia.


“HYDROGRIP Technology® provides maximum wet grip through an innovative new tread compound, maximum control via a larger surface area contact patch meaning there is more rubber on the road, and maximum braking ability by way of biting edges with large block elements. All of this combined results in a safer and more comfortable ride.”


HYDROGRIP Technology® – Reduces braking distances by more than 2 meters on wet roads¹

Goodyear’s proprietary HYDROGRIP Technology® in the Assurance TripleMax tire allows drivers to reduce braking distances by more than 2 meters on wet roads¹. HYDROGRIP Technology ® is a combination of the following three elements:

1)    Maximum Wet Grip: An innovative functionalized polymer tread compound with improved molecular bonding gives the Assurance TripleMax tire the extra edge to take grip to a whole new level on wet and dry roads.

2)    Maximum Control: Larger surface area contact and optimized pressure distribution on key block elements on the Assurance TripleMax tire improves rubber contact with the road, giving drivers more control during braking.

3)    Maximum Braking Ability: Equipped with biting edges with large block elements, the new Assurance TripleMax tire has an increased road contact area for extra security when braking.


In addition to significantly increasing grip and shortening braking distances, the Goodyear Assurance TripleMax tire was also developed with two other key consumer needs in mind; a high level of tire durability and an increase in fuel savings which enable Malaysian drivers to save more in travel expenses.

Reinforced with DuPont™ Kevlar® for added protection

Built to last longer, the Goodyear Assurance TripleMax gives drivers that extra mile with added protection and increased tire longevity. The Assurance TripleMax is reinforced with Dupont™ Kevlar®, which is used in military grade equipment. This lightweight material maintains stiffness and strength even under high temperature conditions when the tire is in motion, giving drivers’ added protection against road hazards.

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Incorporates Fuel Saving Technology™

Goodyear’s Fuel Saving Technology™ in the Assurance TripleMax lets drivers go further for less and reduce emissions, saving up to RM 667.80/318L worth of fuel over the life of the tires². This is achieved by reducing the tire’s rolling resistance; the lower the rolling resistance of a tire, the less energy the car needs to push it forward.

“The Assurance TripleMax is Goodyear’s response to deliver to consumers a tire they’ve always wanted – one which focuses on increasing grip to improve safety, while also extending tire lifespan and maximizing fuel savings. We are committed to provide high quality standard tires and better road driving experience for the Malaysian market” said Ivy Peng.

Worry Free Assurance with Goodyear Assurance TripleMax

In conjunction with the launch of the Goodyear Assurance TripleMax tire, Goodyear is carrying out “Worry Free Assurance” program where drivers can enjoy a worry free driving experience. The Worry Free Assurance program offers purchasers a free tire replacement for damages caused by road hazards for up to 6 months.  This program will be starting from 1st October till 31st December 2013 at all Goodyear participating dealers in nationwide.

Available Sizes

Available in 15″ to 17″ rim diameters and in multiple sizes, the Goodyear Assurance TripleMax tire delivers drivers of a wide range of mid-sized passenger vehicles maximum grip for maximum assurance.

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