Published on November 7th, 2013 | by Daniel Sherman Fernandez0
Perodua Brings Service and Sales To Rural East Malaysia
Perodua has introduced a new format in taking care of its customers in rural Malaysia. The first of it kind of service, this initiative is for rural Malaysia where there is no nearby authorised Perodua service centre. For now, Perodua is having only one mobile service unit in Sabah and another unit for Sarawak. This service will later be introduced in the rest of Malaysia. This new service runs for Perodua vehicles during warranty and also after warranty. Each mobile unit will have 1 senior mechanic and 3 service assistants.
With limited service centres in rural East Malaysia, this mobile service will later be extended to more areas as Perodua wants to keep owners happy (new and older cars) and have Perodua cars running for years on with little or no issues.
Perodua also launched a mobile sales centre using the popular Alza with a team of sales advisors that are able to advise and offer sales service to new and existing customers. Perodua is reaching out to their existing customers and maintaining their reliability with almost 2.2million existing Perodua customers.
This service was first mooted after feedback from existing customers that Perodua after sales and service was concentrated mostly in large urban areas and the smaller areas were lacking in after sales and customer care.
The mobile service unit will also offer original service and replacement parts where there are currently a lot of fake parts being sold to Perodua owners at unauthorised service outlets which give issues to owners in the long run.
The cost of running the mobile unit is absorbed by Perodua headquarters and customers are only charged the service fee which is the same value as visiting an authorised service centre. Perodua owners with cars that are still under their new car warranty of 3 years and 3 years service will pay nothing and there will be no fee charged at all for the mobile unit coming to do service at their premises.
Various locations around Sabah and Sarawak have been scheduled for visits in the next 2 months to introduce the service and the number of cars that can be serviced in a day will be up to 20 cars a day.