Audi Quattro® Driving Experience Launched


Published on December 5th, 2013 | by Daniel Sherman Fernandez


Audi Quattro® Driving Experience Launched


Euromobil Sdn Bhd (“Euromobil”), a subsidiary of DRB-HICOM Berhad (“DRB-HICOM”) recently activated the Audi quattro® driving experience as part of an overall global brand message to promote quattro®,  Audi’s leading all-wheel drive system. In conjunction with the “Malaysia. Land of quattro®” campaign, four quattro® driving experience events are organised by the importer.


Euromobil lined up ten Audi quattro® models for the event made up of sedan cars – the newly launched Audi A5 Sportback 2.0 TFSI®, Audi A6 3.0 TFSI®, Audi A7 Sportback 3.0 TFSI® and the flagship Audi A8 3.0 TFSI®.  Complementing the range were the SUV models, namely the Audi Q3 2.0 TFSI®, Audi Q5 2.0 TFSI® and the Audi Q7 3.0 TFSI®. The driving route covers a total distance of 230 kilometres on a variety of route profiles with long straights on the highway, twisting trunk and B-roads to truly experience the technological leadership of quattro® over the conventional drive systems. During the drive, participants can experience the advantage of quattro® in terms of improved traction and grip, whilst the sporty drive system enables dynamic cornering.


The on-road exercises held at Sepang International Circuit simulated more demanding driving situations to test the handling and performance of the quattro® drive system. These included simulations of emergency situations whereby participants were given the opportunity to test accident avoidance manoeuvres in wet and slippery road conditions in the Audi sedans.  The permanent all-wheel drive system performed with impressive driving dynamics coupled with precise handling qualities thanks to the combination of high traction and lateral stability.


In the off-road exercises exclusive to the SUVs due to their higher ground clearance, participants were given the opportunity to put the Audi SUVs to even more rigorous tests. Torrential downpours due to the current wet monsoon season made the grounds extremely slippery, but the quattro® all-wheel drive system managed to tackle the adverse weather conditions at ease, even with on-road tyres.

Audi quattro® is one of the key pillars of the Audi brand. The quattro® permanent all-wheel drive makes it possible to directly experience Vorsprung durch Technik as it represents driving safety and sportiness, technical competence and a dynamic attitude that doesn’t let even adverse road conditions hold it back.


To take part in the Audi quattro® driving experience, users can log onto to take part in the Malaysia. Land of quattro® online challenge. 40 winners will automatically secure spots in the quattro® driving experience whilst the grand prize winner will enjoy the opportunity to push quattro® to the limits in the Audi R8 driving experience at Dubai Autodrome. The contest closes 6th December with winners to be announced on 9th December.


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