Published on February 5th, 2014 | by Daniel Sherman Fernandez1
Ducati Superleggera Reworked By GANNET Design
A lot of car owners have options to individualise the looks of their rides. Now comes a company that will individualise the looks of your motorcycle. The idea was to develop a new form language of fluidity and to elaborate new surface development, normally more seen in fashion and architecture. The aim was to detach from common bike design and envision something new and create very fluid surfaces. The result is an exclusive design which is reinterpreting the monocoque frame approach and seems to propel the motorcycle into the future.
Ulfert Janssen, born and raised in Germany, is the founder and owner of GANNET Design, a design and strategic consulting company based in Switzerland. He specializes in transportation design development, as well as product design, brand equity and communication consulting with clients in USA and various countries in Europe.
Ulfert develops custom motorcycle designs for discerning clients. Prior to establishing GANNET, Ulfert Janssen was a car designer at Renault. During his 10-year tenure, he was one of the key members at the Renault’s design studio in Barcelona and was involved in all major advance design, concept models and pre-production projects. He has been also sent to Renault’s overseas affiliates such as Renault/ Samsung Motors in Korea and Nissan Motor CO., LTD. in Japan, as an expatriate. He conducted special projects and developed production cars, including the Infiniti FX.