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Published on February 9th, 2014 | by Daniel Sherman Fernandez

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Mini Wins Highest Value Retention In Germany

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The title of ‘Value Champion’ in Germany goes to the British  premium brand MINI. For the first time, it is the MINI Countryman that  has been voted as the car with the highest value retention level its  class on the German car market. The MINI Cooper S Countryman gained  the top position in the small car category of the ranking list  published in the ‘Auto Bild’ motoring magazine, making it the ‘Value  Champion 2014′. It follows in the footsteps of the MINI and MINI  Cabrio, which ever since 2005 had been alternately winning the top  position for outstanding value retention.

Since its launch, the first MINI with four doors and large  tailgate has developed into a worldwide success, attracting new  customer groups who are excited to discover the brand’s trademark  driving fun. The MINI Cooper S Countryman has not only successfully  translated the unmistakeable style of the brand into one that suits a  new vehicle segment but it also enhances its characteristic agility in  a decidedly sporty manner. Its perfectly coordinated four-wheel drive  results in an optimum level of road stability while the attractive  vehicle design also guarantees maximum value stability. This latest  study, conducted by ‘Auto Bild’ in association with the  market-monitoring institute Schwacke, attests a residual value of 59.1  percent to the MINI Cooper S Countryman, which translates to the best  value retention in its class.

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The results of the comparison are based on a forecast conducted  by car market experts of the sale price that can be achieved after  four years with a car first registered in the year 2014. The  calculation takes numerous factors into account that determine the  ongoing popularity of a model in the used car market. In addition to  the car’s specific characteristics, other factors are also taken into  consideration, such as its new price and operating costs, its  performance in comparison tests, and its brand image, as well as  general market trends. The current comparison values were determined  for eleven vehicle classes and subsequently published in the current  issue of ‘Auto Bild’.

As the difference between the new price and later resale price  represents a considerable cost factor, value constancy can be seen as  a decisive purchasing criterion for many potential new-car customers.  The ‘Value Champion’ ranking can therefore be regarded as an important  aid to customers when it comes to choosing a new vehicle. The current  list is yet further proof of how much investing in typical MINI riding  fun pays for itself in the long run.

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