Bridgestone New Turanza GR-100 Delivers A Refined Driving Experience |

Automotive

Published on March 21st, 2014 | by Daniel Sherman Fernandez

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Bridgestone New Turanza GR-100 Delivers A Refined Driving Experience

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Bridgestone Tyre Sales (Malaysia) Sdn. Bhd. launched the latest range of TURANZA tyre recently at Dorsett Grand Subang Hotel.  The new TURANZA GR-100 is engineered to achieve top performance that complements luxury vehicles, providing first-class comfort in a quiet ride that promises excellent handling and security for drivers who want a smooth driving experience. Over 50 members of local media attended the launch and had a chance to experience first hand the excellent handling and performance of TURANZA GR-100 on two Mercedes-Benz E Class during the media test drive. Mr. Joe Takekawa, Managing Director of Bridgestone Malaysia explained that TURANZA has a presence of over 20 years in the market to complement the performance of world-class luxury sedans. The new TURANZA GR-100 is the result of continuous innovation perfected through advanced technology that promises to deliver a refined driving experience. Customers in the high-value passenger car market will certainly appreciate the superior degree of comfort that they demand from premium performance tyres such as the TURANZA GR-100. Key values of TURANZA GR-100 – Exceptionally Smooth Ride, Superior Quietness and Assured Confidence – fused seamlessly together to provide driving luxury like no other tyre.

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TURANZA GR-100 is focused on improving handling without sacrificing comfort. Tyre noise is kept to the minimum through an advanced noise-reducing tread design. Innovations in wet and dry capabilities enhance handling while unique rubber compounds make the TURANZA GR-100 as durable as it is pleasurable to drive on. According to Joe Takekawa, Bridgestone as a leading brand in the tyre industry will continue to fulfill its mission of “Serving Society with Superior Quality” by introducing innovative products that exceed the highest expectations.

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The new TURANZA GR-100 tyre range comprises 24 different sizes ranging from 15 to 19 inches, which will be available nationwide at all Bridgestone dealer outlets by April 2014.


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