Bridgestone New Turanza GR-100 Delivers A Refined Driving Experience


Published on March 21st, 2014 | by Daniel Sherman Fernandez


Bridgestone New Turanza GR-100 Delivers A Refined Driving Experience


Bridgestone Tyre Sales (Malaysia) Sdn. Bhd. launched the latest range of TURANZA tyre recently at Dorsett Grand Subang Hotel.  The new TURANZA GR-100 is engineered to achieve top performance that complements luxury vehicles, providing first-class comfort in a quiet ride that promises excellent handling and security for drivers who want a smooth driving experience. Over 50 members of local media attended the launch and had a chance to experience first hand the excellent handling and performance of TURANZA GR-100 on two Mercedes-Benz E Class during the media test drive. Mr. Joe Takekawa, Managing Director of Bridgestone Malaysia explained that TURANZA has a presence of over 20 years in the market to complement the performance of world-class luxury sedans. The new TURANZA GR-100 is the result of continuous innovation perfected through advanced technology that promises to deliver a refined driving experience. Customers in the high-value passenger car market will certainly appreciate the superior degree of comfort that they demand from premium performance tyres such as the TURANZA GR-100. Key values of TURANZA GR-100 – Exceptionally Smooth Ride, Superior Quietness and Assured Confidence – fused seamlessly together to provide driving luxury like no other tyre.


TURANZA GR-100 is focused on improving handling without sacrificing comfort. Tyre noise is kept to the minimum through an advanced noise-reducing tread design. Innovations in wet and dry capabilities enhance handling while unique rubber compounds make the TURANZA GR-100 as durable as it is pleasurable to drive on. According to Joe Takekawa, Bridgestone as a leading brand in the tyre industry will continue to fulfill its mission of “Serving Society with Superior Quality” by introducing innovative products that exceed the highest expectations.


The new TURANZA GR-100 tyre range comprises 24 different sizes ranging from 15 to 19 inches, which will be available nationwide at all Bridgestone dealer outlets by April 2014.

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