Published on April 11th, 2014 | by Daniel Sherman Fernandez




Shell has unveiled its new range of smarter products, including the Shell Helix Ultra fully synthetic motor oil formulated with innovative patented Shell PurePlus Technology. The new Shell Helix Ultra, featuring the company’s most advanced and innovative motor oil technology, has now been enhanced to meet the needs of the latest engines. It now combines Shell PurePlus Technology with the company’s proprietary Active Cleansing Technology to deliver higher levels of protection against build-up of engine deposits and unsurpassed sludge protection.

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Rapid developments in automobile technology mean that today’s vehicles need a motor oil that keeps pace with their changing demands, and does more to improve performance and engine life.

This is why Shell has developed an entirely new way to produce synthetic base oils, made from natural gas with patented Shell PurePlus Technology. This pure, clear base oil enables Shell to develop superior lubricants. Active Cleansing Technology has always been at the heart of Shell Helix. The unique combination of Shell PurePlus Technology with Active Cleansing Technology enables Shell Helix Ultra to deliver even higher levels of cleansing and protection, meaning that no other motor oil keeps your engine closer to factory clean. On top of keeping the engine clean, Shell Helix Ultra also helps remove sludge left behind with inferior oils.

P1740100“Innovation is in our DNA – it’s all about making things better than before. Shell Helix Ultra is our most advanced motor oil yet and part of the smarter product range,” said Troy Chapman, Cluster General Manager, Southeast Asia, Shell Lubricants. “With this new range, we are offering the very latest motor oil technology and innovation, for the latest cars. The products meet the most modern industry specifications and have received approvals from leading vehicle and engine manufacturers across the world. Indeed, the product is being widely used as factory-fill oil by vehicle manufacturers, including Ferrari. This means that drivers who seek a high quality motor oil to deliver the best performance from their vehicle can be confident in their choice.”

In addition to enhanced cleansing, Shell Helix Ultra provides superior wear and corrosion protection which can help to extend engine life and reduce maintenance costs. Drivers can also benefit from improved fuel economy, as some products within the Shell Helix Ultra range can help to deliver up to 1.4% greater fuel economy.

Alongside the launch of this new top-tier smarter product range, the Shell Helix core portfolio has been restructured to help drivers more easily identify which is the best lubricant for their vehicle. The comprehensive line of multi-fuel passenger car motor oils ranges from mineral oils Shell Helix HX3 and HX5, to HX6 and HX7 oils with synthetic technology, to the fully-synthetic and top-of-the-range Shell Helix Ultra. The Shell Helix core portfolio is designed to meet the requirements of the majority of original equipment manufacturers or OEMs, as well as the most modern industry specifications.

Product specifications have been upgraded to exceed most, if not all, of the technical requirements fulfilled by the previous Shell Helix portfolio. As part of the portfolio enhancement, redesigned product labels will make product identification simpler and quicker. Information such as viscosity grade and fuels stability are clearly visible, to allow drivers to easily identify the oil that best suits their requirements. On top of this, the labels now feature QR codes that link directly to supporting information that can help drivers to learn more about their motor oil, giving confidence in the choice.

P1740093In conjunction with the introduction of the enhanced Shell Helix portfolio, Shell Lubricants also launched the 2014 Shell Helix “The Ultimate Ferrari Experience” global promotion. The two-tier contest from 1 April till 30 June, 2014 is open to customers who purchase a 4-litre pack of Shell Helix Ultra or any product from the HX7 range. Tier One of the contest offers 10 First Prizes of RM1,500 cash each, 10 Second Prizes of RM1,000 in cash while 10 Third Prize winners will each take home RM500 cash.

The 10 First Prize winners in Tier One will have the opportunity to compete in a special go-kart challenge in Tier Two to be among the five Grand Prize winners.  The lucky five will join winners from around the world for a 5-day 4-night all-expense VIP trip to Spa-Francorchamps, Belgium, to watch the 2014 Belgian Formula One Grand Prix.  There, they will have access to the Shell hospitality suite, spend time with the Scuderia Ferrari team and enjoy a behind-the-scene paddock tour.

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