Published on April 11th, 2014 | by Daniel Sherman Fernandez0
Vespa LXV 150 3V i.e. Launched By NAZA Premira
NAZA Premira Sdn Bhd, the sole and official importer and distributor of Vespa scooters in Malaysia, launched the latest stunning addition to its range, the LXV 150 3V fuel injection, earlier today. This newest Vespa to be introduced to the Malaysian market combines the iconic Italian brand’s vintage style with the most advanced Piaggio technology.
Present at the official launch were Mr. Judah Sangaran, Area Sales Manager of Piaggio Asia Pacific; Mr. Abdul Hamid Ismail, Senior Vice President, Diversified Division, Naza Group Of Companies and Mr. Nik Danial Nik Mahmood, Vice President of NAZA Two Wheels Division, NAZA Group of Companies.
The LXV 150 3V maintains the structure of the Vespa LX and accentuates the classic Vespa charm the brand was known for in the 1960’s with details such as the chromium finish on the tubular handlebar, fly screen, round headlamp and the double module two-seat saddle made of genuine leather. The element of reinvention lies at the core of this elegant machine, where Vespa has incorporated its new, highly advanced 150cc 4Stroke 3-Valve power train.
The air-cooled 3V engine with electronic fuel injection, is lighter than its predecessor and was designed in the Pontedera plant, where a great deal of research went into its development in order to provide decreased friction and improved fluid dynamics. The result is a more efficient engine with increased performance and fuel economy (about 30% better when compared to earlier generations) that generates lower polluting emissions.
“In this model, Vespa has shrewdly combined the key elements of its popular classic designs with the latest Piaggio technology; creating a snazzy ride with low fuel consumption, smooth power delivery and enhanced riding pleasure for scooting through the urban traffic or enjoying longer, laid-back journeys out of town,” stated Mr. Nik Danial Nik Mahmood, Vice President of NAZA Two Wheels Division, NAZA Group of Companies.
He added that, “Innovation coupled with Vespa’s signature retro flair provides our customers with simplicity, style, practicality and efficiency in one very handsome package. This model is for Vespa enthusiasts that love a more classic looking of Vespa with advanced technology packed into the bike.”
“NAZA Premira will continue to explore the opportunity to expand our reach in Malaysia. To date, we have two showrooms that are fully compliant to the corporate identity (CI), which is the Vespa 3S Centre in NAZA Automall PJ and Vespa Showroom in Kota Damansara, and over 30 dealers nationwide,” said Nik Danial.
Nik Danial further that, “We hope to achieve sales of 2000 units this year, as Vespa contributes 10% to the total sales of NAZA Two Wheels Division.”
With a legacy spanning 68 years, Vespa epitomizes true Italian style and sophistication, has changed habits of city transportation and is now a citizen of the world with millions of its products distributed on five continents.
The Vespa LXV 150 is available in 3 colors – Midnight Blue, Rossa Chianti (Maroon) and Beige with basic selling price of RM 11,658.00.