FIAT Viaggio In China But Not ASEAN
FIAT is already selling its Viaggio sedan in China since early 2013, but with limited success. Now FIAT wants to rebadge the Attrage sedan and make its presence felt in ASEAN. Why not just introduce the Viaggio or even the new FIAT Panda and (pictured below) FIAT 500 compact cars? It is because of lacking network, after sales and spares and so using the popular Attrage, the FIAT name will get a jump start it needs very much in ASEAN.
The Fiat Viaggio symbolises an ideal journey between Italy and China, and its Chinese name Fei Xiang reinforces the message, evoking the experience of a flying dream towards the discovery of a new lifestyle totally befitting the brand positioning La Vita è Bella (life is beautiful) which embodies the Italian philosophy of living life to the fullest with passion and style.
Inspired by Italian design, the Viaggio teams modern-day fashion elements with a note of lasting classics that add to the passionate Italian legend. Designed by FIAT Group’s Style Centre in Turin, the Viaggio has a timeless, clean-surfaced expressive exterior design that blends fluid and curvaceous forms with strong proportions. A contemporary FIAT “face” ensures unmistakable brand identity. Rear tail lamps with refined LED lights deliver an image of superior quality.
The Viaggio is tastefully designed inside and out with discernible Italian style. FIAT designed the Viaggio to be a world compact sedan unlike any others in its segment. Equipped with the overall dimensions which are “lower, wider, and longer” inherited from the architecture and platform upon which it is based, the Viaggio affords a dynamic appeal tuned to bring class-leading ride and handling.
An extended C-pillar enables a sleek silhouette. The abundance of elegant chrome details (from the entry trim level) gives the Viaggio a highly sophisticated look.
The on-board experience is characterised by a “driver centric” interior design: a unique “floating island bezel” which combines the cluster and centre stack and helps distinguish the interior from others. No films, faux woods, or imitation metals: the dashboard boasts a clean, appliqué-free execution (featuring high-quality soft-touch surfacing with tactile grains in an elegant and warm dual tone (black/beige) cabin. Premium quality materials result in premium tactility. A balanced presence of chrome details and silver-plated elements add brightness and a touch of sophistication to the elegant dashboard. On top trim levels, the presence of the 8.4 inches touchscreen radio navigation unit adds to the sophisticated environment a top high-tech feature unique to the segment.
Cutting-edge technology
Measuring 4,679 mm in length, 1,850 mm in overall width and with a 2,708 mm wheelbase, the Fiat Viaggio is a C-segment car using the very best of FIAT’s technological know-how, design and refinement to the biggest selling segment in China.
This four-dour, five-seater Viaggio sedan is based on the CUSW (Compact US Wide) architecture. It is the most advanced within the FIAT Group. The Viaggio is the only car in its segment to offer exclusively sophisticated Turbo engines (1.4L T-Jet 120 HP and 150 HP) for the Chinese market, securing performances that anybody would expect from bigger displacement engines without compromising on fuel economy and maintenance costs. Teamed with the T-Jet Turbo engine is FIAT’s latest generation 6-speed dual dry clutch transmission, and alternatively the well-tested 5-gear manual transmission.
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