Hyundai AG To Challenge The European Brands
Hyundai will produce a new “flagship” sedan that will be slotted between the Azera and Genesis as it bids to gain more high-end sales. Hyundai Korea unveiled an exterior design concept of the sedan, dubbed as the AG, at the recent 2014 Busan motor show in South Korea. Hyundai said it will start selling the production version of the AG in South Korea in the second half of 2014.
Hyundai doesn’t have plans for overseas sales of the AG. The AG sedan features Hyundai’s Fluidic Sculpture 2.0 design language, which can be seen on its long hood. Hyundai said the front-wheel-drive flagship sedan will offer “quiet and sophisticated driving comfort, while adopting a series of advanced convenience features.”
The new model could be Hyundai’s response to stiffer competition posed by German luxury brands. In fact, sales of imported vehicles have surged following recent free-trade agreements with the United States and Europe.
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