Published on September 15th, 2014 | by Daniel Sherman Fernandez0
Perodua AXIA Launched, In Showrooms From RM24,600
After 21-years, 9 successful models and a billion ringgit plus investment in a world class energy efficient factory here comes Perodua’s 10th model – the Perodua AXIA which was launched tonight with over 13,500 bookings already received from the public since 15th August; and in a surprise move, the compact carmaker announced a better price positioning for all Axia variants.
The Perodua Axia makes history as it is the nation’s first Energy Efficient Vehicle (EEV) to be introduced to the market and a new record for Perodua in terms of bookings received before a new model launch.
“We are humbled by the overwhelming response from the public and we will honour that trust as well as support by giving you the best that we can offer,” Perodua President and Chief Executive Officer, Datuk Aminar Rashid Salleh said.
On the price difference, Aminar explained: “The previous price list was tentative and we are very happy to announce that we are able to give a better price to our customers, Because You Matter Most!”
The Perodua AXIA is the first car produced by Perodua’s modern and environmentally-friendly new manufacturing plant; Perodua Global Manufacturing Sdn Bhd (PGMSB). Perodua’s latest offering is also the first EEV model made by a Malaysian company with support from its partner, Daihatsu Motor Company of Japan (DMC).
The Perodua AXIA can potentially travel up to 21.6 km/l (which means on a full tank of fuel the AXIA could be driven from Kuala Lumpur to Kangar with some fuel left in the tank), spacious, packed with unique Malaysian features like the teh-tarik hook and a worlds first lockable hook for ladies handbags which is fitted on the right side of the front passenger seat.
The AXIA comes with hard to resist selling prices in manual and automatic variants and have an overall low cost of ownership – the all-in-one package for every Malaysian with starting price from RM24,600 for the base Standard E model which comes with a manual gearbox and from RM32,800 for the Standard G model with an automatic gearbox, followed by the SE model with automatic gearbox from RM39,800 to RM42,530 for the SE top model with metallic paint (peninsular Malaysia).
“We believe that the Perodua AXIA is competitive in the region, which is why the word “Asia” was incorporated into the name; in addition, this model also represents a whole new standard for us.”
“This standard can be categorised by 4 key highlights, or in short – the 4Es, which are environmentally friendly, extra spacious for a compact vehicle, easy driving and economical in terms of the overall cost of ownership,” Aminar said.
The Perodua AXIA comes in 4 variants; Standard E, Standard G, Special Edition and Advance. It also comes with a 5-year warranty – another first for Perodua.
With a tagline “Your Smart Move”, the car represents Perodua’s efforts in becoming globally competitive in terms of quality, styling, features and price. The tagline also signifies that this car is a smart buy.
The Perodua Axia comes in 8 colours, consisting of Ivory White, Glittering Silver, Ebony Black, Moonlight Blue (existing colours) and introducing Cherry Blossom, Lemon Grass Green, Sunflower Yellow and Lava Red.
To view and appreciate the Perodua Axia, the public are welcomed to visit Perodua’s 180 showrooms nationwide.