Published on September 5th, 2014 | by Daniel Sherman Fernandez0
Suzuki Swift Sales Hits 4 Million Units
The Swift is globally the most popular offering from Suzuki. Suzuki has had great success in its compact cars and compact SUV’s and this Swift has been a segment leader in many countries. Now news has just emerged that Suzuki press office has just made a statement that they have officially sold 4 million Swifts. What is even more impressive is that the sales volume from 3 to 4 million was made in the last 8 months.
This news confirms that the Swift is more popular than the Ford Fiesta and Volkswagen Polo. To date some 90,000 units of Suzuki’s have been sold in Britain since 2005. However, you need a global audience to sell a million cars in such a short period and Suzuki seems to be targeting emerging markets.
First built in Japan in 2004, the Swift then expanded production to Hungary, India and China in 2005, Malaysia (2007), Pakistan (2009), Thailand (2012) and most recently, Vietnam at the start of the year. About half of the sales come from India, where its affordability and small engines make it attractive to younger buyers. The domestic Japanese market is also very important, with 11% of the Swifts currently being sold there.