Published on September 5th, 2014 | by Daniel Sherman Fernandez



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AXA Affin General Insurance Berhad (AXA Affin) has launched AXA Drive, a first-of-its-kind mobile application that aims to improve road safety. The AXA Drive app is built with telematic and motion sensing technology, and is able to capture data on how a car is driven in terms of acceleration, braking and turning – in order to generate a score at the end of the journey.

“AXA Affin is a strong advocate of road safety. In line with our objective to offer better protection, AXA Drive is our innovative way to inculcate safe driving behaviour among drivers in Malaysia. As a company whose business is to protect people, we leverage our skills, resources and risk expertise to provide protection. This has been our main driving force in launching AXA Drive in Malaysia,” said Emmanuel Nivet, Chief Executive Officer of AXA Affin.

Developed in-house by AXA, AXA Drive has been adapted to suit the road and traffic conditions in Malaysia, and other localised details. The appallows users to build their driver’s profile and share their scores on Facebook, Twitter and Google+ to unlock achievement badges and challenge their friends. AXA Drive also provides the users with a map, highlighting the route of their journey. The app has built-in tips to prevent accidents, which users can view after their journey. Currently, AXA Drive has been downloaded by more than 400,000 users worldwide.

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According to research* conducted by the University of Michigan in February 2014, Malaysia is named among the top 25 most dangerous countries for road users, with 30 fatalities per 100,000 individuals. Conducted by the university’s Transportation Research Institute using 2008 World Health Organisation (WHO) data on 193 countries, the research lists Malaysia as the 17th most dangerous for drivers.

Goodyear 650x85(DSF)

AXA Drive can be used for all motor vehicles, be it private cars, buses or lorries. This app can be a good tool for all commercial vehicle providers to measure their drivers’ driving behaviour, based on acceleration, breaking and turning. We hope that AXA Drive will enable drivers to be more aware of their driving behaviour, and encourage all drivers in Malaysia to embrace safer driving,” Emmanuel added.

From September to November 2014, users of AXA Drivehave the opportunity to win attractive prizes by participating in the “Be A Safe Driver with #AXADriveMY Contest”. Users post their highest driving scores on their respective Facebook pages and tag their post with the hashtag #AXADriveMY. All cars for the AXA Drive Challenge launch event are sponsored by Edaran Tan Chong Motor Sdn. Bhd.

AXA Drive is available for FREE download from the App Store (iOS) and Google Play (Android). More information is available at

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