SsangYong Global Sales Up
Ssangyong Motor has recently announced that the company sold a total of 10,417 units in September 2014 – 5,094 units in domestic sales and 5,323 in exports including CKD kits. Its monthly sales slightly dropped by 0.2% year-on-year due to reduced working days, but on an accumulated basis, its sales for the first nine months rose by 2.1% compared to the same period last year. In the domestic market, its monthly sales and cumulative sales increased by 14.9% and 10.9% respectively thanks to sales growth of main models including the Korando Sports (export name: Actyon Sports) whose sales were up 61.1% year-on-year.
Ssangyong’s monthly exports in September dropped by 11.3% due to decreased shipments to main overseas markets amid the Ukrainian crisis. However, compared to the previous month, its exports showed signs of recovery with an increase of 15.5% to 5,323 units based on diversification of markets including the Chinese and European markets. The New Korando C (export name: New Korando) led the sales uptrend in exports last month with a sales growth of 8.7% over the same month last year. Furthermore, its exports to China and Europe have been growing strongly, increasing by 242.7% and 46.5% YoY respectively.
Ssangyong plans to strengthen market strategy in European market by unveiling a concept of the X100’s production version and showcasing main models such as the New Korando C. In the domestic market, the company will expand its sales by carrying out a variety of customer events such as ‘Sound of Music Camp’
Lee Yoo-il, CEO of Ssangyong Motor, commented, “We have maintained a sales growth helped by strong sales of main models,” adding, “We’ll reach this year’s sale goal by holding various customer events and diversifying export markets.”
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