Published on November 16th, 2014 | by Daniel Sherman Fernandez1
ENEOS Brings 171 Guests to Meet Rossi & Lorenzo
ENEOS a brand synonymous to motorsport made the 24th Malaysian Moto GP a special occasion as they invited a total of 55 ENEOS station managers or staff from Japan together with 116 distributors across Asia (Malaysia, Taiwan, Philippines, Indonesia, Vietnam, Singapore, Bangladesh, Cambodia, Thailand & India) to meet riders and witness the highly anticipated race.
All the 171 guests from 11 countries were in awe when legend Valentino Rossi and Jorge Lorenzo, riders for the ENEOS sponsored team “Movistar Yamaha MotoGP” gave them a special visit prior to the race. The race then continued on and was filled with cheers of excitement by the ENEOS delegates as they watched their rider Rossi and Honda’s Marc Marquez battle for pole position.
“This is the first time for us to organize such an event for our partners. Through this event, a sense of unity was clearly shown by each and everyone one of us,” said Tsutomu Sugimori, President of JX Nippon Oil & Energy. He continued “it gives me great pleasure to see how much confidence our delegates have developed towards our brand in recent years. This was particularly evident during this event.”
JX Nippon Oil & Energy will continue to leverage and grow the ENEOS brand globally through motorsport sponsorships like this as part of their customer engagement exercise. Through this collaboration, the company hopes to further strengthen their position in Malaysia and across Asia as the leading motor oil brand for the world.