Published on December 5th, 2014 | by Daniel Sherman Fernandez0
Land Rover Discovery Moves GO!GO!GO! Stars
Universal Music has signed an agreement with The Show For Kids PLC to promote the family-friendly musical, the Go!Go!Go! Show, in Malaysia, Singapore and Brunei, ahead of the show’s headline appearance at the KL Kids Festival on December 5, 6 and 7 at the Matrade Exhibiton and Conference Centre.
Universal Music will act as licensee of the show in the three territories. The Go!Go!Go show is poised to become the next kids’ musical discovery to hit South East Asia. Among the launch plans include the release of a new album, in-store promotions, and an appearance at Hamley’s in Kuala Lumpur.
The Go!Go!Go! brand – an all-new family pop music entertainment property – is the debut product from the creative team of TS4K. It has been staged as a musical to outstanding reviews in the West End of London and on tour around Britain. The Go!Go!Go! Show is designed as a multi-platform entertainment brand in the form of a live musical theatre show, an international television presence, a pop band performing live shows at major venues, a revenue-generating interactive on-line presence and the merchandising and licensing of collateral souvenirs, toys, DVDs, CDs and downloads.
The Go!Go!Go! Show features music written by Mike Stock (recognised by the Guinness Book of Records as the most successful songwriter and record producer in British Chart history) and Steve Crosby, who conceived and recruited pop group Steps and wrote their mega hit 5, 6, 7, 8…The show stars five young performers – Carl, Gemma, Holly, Jade and Steve – and their sock-eating furry friend the Fluffalope.
“The prospect of working on a new project targeting the kids is very exciting,” says Loan Cheong, Managing Director of Universal Music Malaysia. “The show has strong credentials in the UK and is fast gaining momentum in becoming next year’s big show. We’re confident the show will be tremendously popular when it makes its debut at the KL Kids Festival.”
Steve Crosby, co-founder of the show’s parent company, The Show 4 Kids PLC, comments:
“Having established a fan base in the UK, we have wanted to enter the Asian market for some time and the deal with Universal Music enables us to make a flying start to that ambition. The KL Kids Festival is the perfect platform to launch our brand and we hope the kids love the show.”
Jaguar Land Rover Malaysia, a subsidiary of Sime Darby Motors is proud to provide the transportation for Go!Go!Go!. The vehicle that the Go!Go!Go! stars will be using while in Malaysia will be the Discovery 4 – the ultimate premium luxury 7–Seater which is ideal for the band’s transportation needs.
Its Stadium Seating ensures maximum visibility for all passengers. Equally at home on and off the road, the Discovery 4 comes with a new enhanced facade, making it a stylish option for families on the Go! For more information on Land Rover and a test drive, visit their new showroom at Menara Worldwide and Glenmarie under Sisma Auto.