Automotive

Published on April 11th, 2015 | by Daniel Sherman Fernandez

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Lotus announces best year for sales since 2008

Today, Lotus is pleased to announce a 55% rise in its global sports car sales at the conclusion of the 2014/15 financial year. For the full year, the company has increased its sales volume to an excellent 2015 units, contrasted with 1,296 units in the year 2013/14. This is the best result achieved by Lotus since FY 2008/09.

Lotus-Evora_Sports_Racer_2013_800x600_wallpaper_09

Key global markets showing the renaissance experienced by Lotus are in China (+186%), France(+177%) and Germany (+130%), while Japan (+103%) remains the company’s largest export market. Sales in the UK have more than doubled to 346 units (+102%). The USA market, which sells the Evora range as a road car and the Elise and Exige ranges for track use only, has increased by 24%.

 

Lotus Elise 20Leading the excellent performance is the Elise range, with a 80% increase in volume to 729 cars. The Exige S range continues its positive growth (+52%) with 724 cars, while the Evora is up by 35% with 562 cars. However, these figures are expected to change radically with the launch of Evora 400 in August.

Lotus-Exige-S

Helping the progress are two new models, the Elise 220 Cup and the Exige S automatic option in both coupe and roadster forms. Naturally, dealer strength has grown, with 36 new dealers in the global network in FY 2014/15 taking the total to 174 dealers worldwide.

Evora 400 1

As well as the new Evora 400 and the aforementioned Elise 220 Cup and Exige S automatic, two additional new models – the Elise S 20th Anniversary and the Exige S Club Racer – are exciting the market. Strong residual values for all Lotus cars help customers to appreciate the value of the products.

Country2013-142014-15% Increase
Belgium428398%
Canada111536%
China2880186%
France57158177%
Germany76175130%
Italy364833%
Japan180365103%
Luxembourg414250%
UK171346102%
USA19724524%

Goodyear f1 650x85(DSF)


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